HypeAuditor, the AI analytics platform for manufacturers in search of truthful, clear, and efficient influencer advertising, has launched new knowledge revealing the present state of non-fungible tokens (NFTs) on Instagram following the platform’s announcement that it’s going to begin integrating NFTs from main blockchains, together with Ethereum, Solana, Flow and Polygon, testing digital collectibles with choose creators within the United States.
The report discovered that Aussie influencers and types usually are not leaping on the NFT bandwagon as quick and as eagerly as its counterpart international locations.
Since January 2022, there have been a complete of 717 social media posts on Instagram about NFT or mentioning NFT, reaching a cumulative viewers of 1.5 million. Out of the 717 posts, lower than 15% had been sponsored posts.
HypeAuditor discovered there are solely 124 Instagram influencer accounts in Australia containing the phrase NFT of their bios, with the accounts totalling over 5.2 million followers. The United States as an example has over 1900 NFT influencers. The prime 3 classes for NFTs in Australia are Art (12.7 p.c), Music (10.4 p.c) and Photography (8.4 p.c).
Alex Frolov, CEO and co-founder, HypeAuditor mentioned, “While it’s been reported that Australians have participated within the hyped-up market exercise of buying and selling NFTs, with many saying they’re utilizing it as a means to save cash for a home, in comparison with different international locations just like the United States, the uptake has been reasonably decelerate underneath.
“The sluggish development is perhaps a sign that Aussies are a bit extra cautious in terms of spending or investing in new sectors, and are extra keen to take their time to know the market earlier than throwing themselves at it. The skyrocketing value of dwelling in Australia may additionally be another excuse why Australians are extra reluctant to gamble their financial savings on NFTs”.
Below are the important thing findings from the HypeAuditor report:
Since January 2022, a complete of 281 influencers posted about NFT and solely 14 p.c of the posts had been sponsored by manufacturers
People aged 18 – 34 are those participating with the social media posts about NFTs essentially the most
The influencers posting about NFTs essentially the most are aged 25-34 yrs outdated
NFTs are getting traction largely from micro influencers with 10k-50k followers (44.1 p.c) and nano-influencers with 1k-10k followers (42.7 p.c)
Top 3 hashtags are #nft #nftart and #nftcommunity
Top 3 classes for NFT social media posts are Art (12.7 p.c), Music (10.4 p.c) and Photography (8.4 p.c)
Australia’s Top 10 NFT Influencers with NFT of their bios are:
Benjamin Lee 240.6K followers, 1.01 p.c engagement fee
Erin McNaught 195.2K followers, 0.67 p.c engagement fee
Ryan Papenhuyzen 164.4K followers, 3.46 p.c engagement fee
Valentine Holmes 163.9K followers, 3.10 p.c engagement fee
Shannen Michaela 148.2K followers, 3.75 p.c engagement fee
Jackson Caspersz 147.6K followers, 1.67 p.c engagement fee
Woody Gooch 141.3K followers, 0.72 p.c engagement fee
The Wolf of Eat Street 137.1K followers, 0.21 p.c engagement fee
Journey of Curiosity 75.3K followers, 0.86 p.c engagement fee
NFT Artwork 67.3K followers, 0.09 p.c engagement fee
“From the Top 10 NFT Aussie influencers, it’s value noting that their engagement fee (ER) general can be very low. A very good Instagram ER is between 2-3 p.c and something above 3 p.c is taken into account excessive engagement. From the listing above, solely three influencers have excessive ER which is one other indicator that the curiosity in NFTs hasn’t peaked but,” added Frolov.
https://www.bandt.com.au/hypeauditor-report-shows-aussies-arent-so-crash-hot-on-nfts/
