Photograph: ShutterstockHooters of America has promoted SVP of Marketing Bruce Skala to chief advertising and marketing officer.Skala has been with the franchisor for greater than 9 years and has been its de facto advertising and marketing head for the previous two whereas it operated with no CMO. In his new position, Skala will oversee international advertising and marketing campaigns and nationwide promotions for Hooters and its fast-casual sister idea, Hoots.As SVP of promoting, Skala has made his mark through partnerships with celebrities and athletes. He orchestrated Hooters’ current partnership with golfers John Daly and his son John Daly II. He additionally helped renew Hooters’ sponsorship of star NASCAR driver Chase Elliott.
Bruce Skala / Photograph courtesy of Hooters of AmericaSkala not too long ago earned the 2021 VIBE Innovator Award for his advertising and marketing and operations efforts throughout the pandemic, which included QR code menus and curbside pickup.“Bruce has frequently showcased his strategic considering and first-mover instincts to have fun and promote our eating places by groundbreaking initiatives to uphold and prolong our manufacturers,” stated HOA Brands President and CEO Sal Melilli in an announcement.Skala’s tasks will embody conventional and social media advertising and marketing, digital engagement, model licensing, and partnerships in classes like sports activities betting and drinks.“I’m happy with what Hooters has achieved in bolstering its standing as a outstanding model, and I’m keen to proceed constructing on that success,” Skala stated in an announcement.Skala joined Hooters in 2013 as VP of promoting and drinks and rose to SVP of promoting in 2020. He has held advertising and marketing roles at Taco Mac, Heineken and The Coca-Cola Co.Members assist make our journalism doable. Become a Restaurant Business member at present and unlock unique advantages, together with limitless entry to all of our content material. Sign up right here.
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