The Pitch: Advertising and marketing news for 6.14.22

The Pitch: Advertising and marketing news for 6.14.22

A screenshot from the web site for Virginia Tourism Corp.’s “Heart and Soul” marketing campaign.
Correction: JMI led improvement of the ‘Heart and Soul’ marketing campaign for Virginia Tourism Corp. The Martin Agency contributed to the work however didn’t create the marketing campaign as initially reported.
JMI created a brand new marketing campaign for Virginia Tourism Corp. in collaboration with The Martin Agency. Called “Heart and Soul,” the marketing campaign spotlights black creators and artists shaping tradition in Virginia with month-to-month metropolis guides highlighting their favourite locations. The marketing campaign kicked off with a collaboration with rapper Pusha T’s Heir Wave Music Group on a observe highlighting rising Virginia musician Kingna Scott.
Architecturefirm employed New York-based Q Collective for visible id work that included a brand new emblem and redesigned web site.
AMA Richmond’s occasion at Maymont marked the chapter’s sixtieth anniversary.
AMA Richmond awarded annual scholarships by means of its Robert R. Barber Endowment Fund for Scholarship & Training to VCU college students Ashleighe Gibson and Mariah Kumpe. The awards have been introduced in an occasion at Maymont marking the native American Marketing Association chapter’s sixtieth anniversary.
Green Fin Studio added Katie Turk as a summer time intern. The UVA grad might be engaged on a number of of the company’s environmental communication initiatives.

Parkwood Creative was employed by Amsterdam company Ready Hit Play and Wunderman Thompson Seattle to cowl the Richmond leg of manufacturing for “Be Fearless,” a marketing campaign for Microsoft.
Parkwood accomplished two video collection for Allianz Travel Insurance, an animated marketing campaign forFerguson Enterprises and a video for Markel to open the insurance coverage firm’s shareholders assembly in April.
Wildfire received three Addy awards for its work for Warrenton-based Mad Magic Kombucha. It received a gold Addy for the corporate’s web site, a silver for packaging design and a bronze for emblem design.
Wildfire received three Addy awards for its work for Warrenton-based Mad Magic Kombucha. It received a gold Addy for the corporate’s web site, a silver for packaging design and a bronze for emblem design.
Alex Brueggeman
Arts & Letters Creative Co. employed Alex Brueggeman as director of neighborhood. He is accountable for all neighborhood and range, fairness and inclusion efforts on the company. He beforehand held comparable roles at FCB and 72andSunny.
Torx was employed by Buckingham Branch Railroad to develop a web site for its Virginia Scenic Railway vacationer rail excursions. The web site will showcase the Dillwyn-based railway’s completely different routes and allow clients to buy tickets for practice rides and different rail-related occasions.
Torx launched a web site for Henrico-based Memories Videography‘s sub-brand MV Wedding Films. The web site options photographs and movies showcasing the agency’s visible storytelling and features a weblog that might be used to share wedding-related ideas and behind-the-scenes consumer tales.
Stoqd’s social media work for Barkworthies.
Stoqd Marketing was employed by Richmond-based Coalesce Coffee for branding and web site design, Richmond Tattoo, Art and Music Festival for social media marketing and digital promoting, and EXP Realty for model id work. It’s doing net design work for native companies Boss Enterprise Logistics LLC and CS Truck Parts and for Montana-based Elation.
Stoqd up to date social media profiles for canine chew model Barkworthies. The company additionally printed weekly weblog articles and is offering ongoing social media content material administration for the model.
Poolhouse received 22 awards between this 12 months’s Reed Awards and Pollie Awards, each of which acknowledge work in political promoting. Work acknowledged in each contests included advertisements Poolhouse produced as media advisor for the Youngkin for Governor marketing campaign.
JLV’s work for Virginia Council on Problem Gambling included a emblem.
JLV Communications led creation of a brand new model id, refreshed web site and social media technique for consumer Virginia Council on Problem Gambling. The company collaborated with Longstaff Creative on the model id, Alexandria-based Ironistic on the web site and AA Communications on the social media technique.
Tilt Creative + Production produced “Birth of a Planet,” a documentary movie in regards to the former Richmond Planet newspaper and editor John Mitchell Jr. The movie premiered on the Richmond International Film Festival on Friday. Tilt’s work on the undertaking additionally included a web site in regards to the movie.
West Cary Group accomplished a model id marketing campaign for the City of Richmond. Called “Richmond Real,” the marketing campaign options an “R” emblem designed to symbolize completely different elements of the town, in addition to the tagline “Real individuals, actual locations, actual tales.” The marketing campaign was unveiled final week and will proceed to roll out by means of the summer time.
Swag gadgets displaying the ‘Richmond Real’ emblem and slogan.

https://richmondbizsense.com/2022/06/14/the-pitch-advertising-and-marketing-news-for-6-14-22/

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About the Author: Amanda