GRAND RAPIDS, Mich., June 15, 2022 /PRNewswire/ — Lambert, a public relations, investor relations, and built-in communications company, right this moment introduced that Paige Wirth has joined the corporate as Senior Director. In this newly created firm place, Wirth is chargeable for increasing Lambert’s consumer service capabilities in advertising and content material technique.Paige Wirth, Senior Director at Lambert”I’m excited to welcome Paige to our crew, as her depth and breadth of promoting expertise considerably strengthens our capabilities and dedication to offering our shoppers with built-in communications help,” acknowledged Lambert CEO Michelle Olson, APR. “Our rising consumer base will profit from her experience driving complicated, multi-million-dollar nationwide advertising campaigns throughout a number of platforms.”In her new position, Wirth will develop Lambert’s advertising as a service providing and maximize present agency capabilities in market analysis, digital advertising, and inventive design. She additionally oversees the day-to-day operations of the agency’s client-facing advertising and content material technique groups. Lambert has at all times centered on driving worth for shoppers via skilled storytelling whereas creating the precise visibility, on the proper time, with the precise message. The agency’s funding in constructing its advertising service line bolsters this strategy to exceed consumer expectations now and into the long run.Wirth joins Lambert with greater than 10 years of expertise main and executing multimillion-dollar product launches, built-in advertising campaigns, and strategic model initiatives throughout her tenure with world inventive businesses and different public-private organizations. She most not too long ago led strategic advertising efforts for the Michigan Economic Development Corporation (MEDC), the state’s advertising arm and lead advocate for enterprise growth, job consciousness, and group growth. As Director of Marketing, Wirth supported MEDC programming targets, main a multidisciplinary crew within the execution of promoting, content material advertising, digital advertising, sponsorships, experiential advertising, and extra. Before that, she spent 5 years on the advertising agency Anthem Worldwide (now SGK), engaged on the Kellogg’s account portfolio. She additionally held positions with Refuel, a nationwide media and advertising providers company. Wirth earned her bachelor’s diploma in built-in public relations and promoting from Central Michigan University.Story continues”Paige might be instrumental as we construct our advertising operations to align with our identified business prowess in public relations and investor relations,” acknowledged Don Hunt, president at Lambert. “Over the years, our capabilities have advanced past earned media to cowl shared, paid, and owned content material platforms. As such, increasing our strategic advertising providers is a pure development to additional consumer success.”About Lambert Founded in 1998, Lambert invented the PR and IR built-in company mannequin with over 20 years of steady development attributed to the agency’s laser give attention to strategic communications and bottom-line leads to the achievement of consumer targets. The award-winning nationwide company is a top-40 PR and top-15 IR agency with top-5 specialties in automotive and mobility, schooling, and M&A/personal fairness, alongside strong follow areas in shopper packaged items, healthcare and biotech, and tourism and hospitality. The agency’s attain spans six main expertise hubs, together with Grand Rapids, Detroit, New York, St. Louis, Houston, and Phoenix. Lambert is a founding companion of TiiCKER, a shareholder loyalty, advertising and perks platform, and an fairness companion in minority-owned impartial advertising company ninth Wonder. Lambert’s Founder and Chairman Jeff Lambert is the worldwide board chair of PROI Worldwide, the world’s largest and most numerous partnership of PR corporations, and named 2021 Ally of the Year, the highest variety award in public relations issued by Diversity Action Alliance.Media Contact Andrea Eberle [email protected] 313.309.9500 Lambert (www.lambert.com) is a top-10 Midwest-based PR agency and a top-10 investor relations and monetary communications agency nationally with workplaces in Grand Rapids, Lansing, Detroit and New York City and shoppers primarily based in 20 states and 6 nations. (PRNewsfoto/Lambert & Co.)CisionView authentic content material to obtain multimedia:https://www.prnewswire.com/news-releases/lambert-strengthens-marketing-capabilities-with-the-addition-of-paige-wirth-as-senior-director-301568714.htmlSOURCE Lambert & Co.
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