Women and video wins the content material creation conflict. Top 4 NIL earners embody Oregon’s Sedona Prince, Texas’ Sam Hurley, Auburn’s Sunisa Lee, and California’s Camryn RogersNEW YORK, Nov. 15, 2022 /PRNewswire/ — Curastory, the content material creation DPA that permits for creators and types to automate the video advertising course of, right this moment launched a report showcasing the earnings of NIL’s prime school athletes. Curastory, prime creator promoting instrument trusted amongst manufacturers together with Launchpad, Calm, Flexia, analyzed information from over 75,000 college students from 166 colleges to spotlight the content material creators with the best incomes potential per video. With prime earners making greater than $80,000 per ad-enabled video submit, this report is about to drive transparency in influencer advertising for each manufacturers and creators.
Why is video creation essential? Video is a very powerful indicator of incomes potential in the creator financial system. According to previous predictions, 82% of the web can be video site visitors by 2022. Meanwhile, Gartner not too long ago said that content material influences each stage of the shopper journey but solely 42% of B2C and 41% of B2B entrepreneurs have a documented content material advertising technique. For manufacturers in search of to remain related, Curastory’s report supplies distinctive insights to assist energy and drive upcoming content material advertising campaigns.
According to Curastory, adtech’s content material creation dpa, prime NIL creators earn greater than $80,000 per submit on social media
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Curastory is the nice equalizer in influencer advertising, promoting attain not biases. With Curastory, manufacturers can run highly effective influencer advertising campaigns that drive gross sales. Curastory permits manufacturers to programmatically get hold of advert reads in movies from probably the most highly effective content material creators based mostly solely on content material key phrases, viewers demographics, efficiency and attain versus gender, race, and extra. Key takeaways from Curastory’s first annual NIL earnings report embody:
Schools with the best mixture earners per ad-enabled video?
Oregon, $108K – pushed by Sedona Prince
UCLA, $57K – pushed by Dorian Thompson-Robinson
Texas, $49K – pushed by Sam Hurley
Auburn, $35K – pushed by Sunisa Lee
Florida, $31K – pushed by Riley McCusker
What sports activities make up the highest earners checklist? Topping the heavy earners checklist weren’t the sports activities we anticipated, as an alternative these sports activities dominated:
Women’s and Men’s Basketball
Women’s and Men’s Cross Country & Track and Field
Softball
What cities produce the best paid content material creators? The house of the creator financial system is the house of probably the most pupil athlete creators on this checklist – the west coast, extra particularly Los Angeles
8% of the scholar athlete creators reside in Los Angeles – probably the most of any geographical space listed with 49 pupil athletes hailing from USC and UCLA
Women are prime performers in this report. Meanwhile, males nonetheless maintain a powerful place. According to The Information, 84% of creators and influencers are girls. That is not any totally different for pupil athletes, however extra equitable than the traditional creator financial system. Here are the information we discovered to again this:
85% of pupil athlete creators are girls
70% of pupil athlete creators are girls in the highest 10
“It’s thrilling to see girls dominating our checklist. Coming from ESPN, if it wasn’t males’s basketball or soccer being mentioned in the programming, it was placed on the backburner. With the growth of the creator financial system empowering particular person voices, that has since modified as a result of girls are dominating social media. The creator financial system has pressured sports activities media to take a severe have a look at the place the cash goes, in flip making the protection extra equitable.” says Tiffany Kelly, CEO of Curastory. “Media conglomerates are actually pressured to concentrate. There is shopping for energy, there are financials to again progress, and these athletes are a driving drive of income for manufacturers.Student athletes who don’t discover themselves on this checklist can use it as a useful resource to study from prime creators. Analyze the highest creators, see what kind of content material is working for them, study from their analytics and implement this into their very own influencer methods.The methodology. The pupil athlete creators included in this report have been based mostly on the next features evaluated together with viewership, content material high quality, frequency, storytellers vs pattern followers, engagement, consistency, voice, and expertise. More info on the methodology is offered in the report beneath. To obtain the total report go to: https://curastory.co/insights/curastory-ranks-the-highest-paid-college-athletes-in-nil/
About Curastory:
Headquartered in New York, Curastory permits anybody to shoot and edit high-quality video, monetize reveals, and distribute to all of their video channels, 100% free. Follow us on Instagram, LinkedIn, Facebook, and Twitter.SOURCE Curastory
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