A comparatively new sports activities internet affiliate marketing enterprise, Sports Gambling Guides (SGG), acquired additional investor backing in a $2 million second spherical funding. Among the brand new buyers at SGG was enterprise capital agency Astralis Capital.
SGG, the social media-focused sports activities advertising firm launched in 2020 that provides a daring new tackle standard internet affiliate marketing, acquired $2 million in new investor funding. Established by a father and a son, SGG has been rising ever since its inception and is at the moment boasting an skilled staff of 17 entrepreneurs.
Commenting on the outcomes of the second spherical funding for SGG, the corporate’s co-founder and president Troy Paul outlined the curiosity SGG has attracted from many buyers together with Astralis Capital, hailing their choice to again the affiliate enterprise as a “testomony” to the work accomplished up to now and the shared “imaginative and prescient for development going ahead.”
“Over the approaching months, we intend to repay the religion buyers have proven in us by increasing our consumer database and offering partaking social media content material that reaches an excellent greater viewers. We’re trying ahead to working thrilling campaigns that return even higher worth to our companions.” Troy Paul, Co-Founder and President, SGG
Specialist in social media advertising, SGG is at the moment boasting a community of over 800 content material creators throughout Twitter and Instagram who’ve a mixed viewers of greater than 22 million followers. SGG firmly established itself as one of many three largest US sports activities playing accounts on Instagram and one of many prime 10 on Twitter and attracted the eye of enterprise capital corporations like Astralis.
Significant Presence in the Affiliate Space
Commenting on the funding spherical outcomes, Astralis Capital Management’s managing director Evan Meyer outlined SGG’s quick rise to prominence, having “constructed a big presence in the affiliate and promoting area.”
“With their increasing product functionality set, influencer/follower bases, we imagine SGG is usually a associate of selection for a variety of advertisers to succeed in passionate and constant sports activities and playing fans.” Evan Meyer, Managing Director, Astralis Capital
Astralis Fund I LP, a enterprise fund devoted to iGaming, sports activities betting and digital gaming underneath Astralis Capital Management, is consistently looking for to establish transformative digital gaming companies and supply help for administration groups at modern early-stage firms and supply them strategic steering and trade connectivity to assist them maximize worth for his or her stakeholders.
SGG’s shoppers embody high-profile sports activities betting manufacturers akin to DraftKings, FanDuel, BetMGM, PointsBet, and others, in addition to PrizePicks in the day by day fantasy sports activities, all benefiting from SGG’s day by day postings reaching tens of millions in audiences throughout focused markets in the US.
Currently licensed in all authorized on-line betting jurisdictions in the US, SGG is trying to enter into new states as quickly as they open up. The disruptor of standard internet affiliate marketing can also be planning to broaden its consumer portfolio as its cost-effective enterprise mannequin attracts increasingly companions.
https://www.gamblingnews.com/information/sports-gambling-guides-received-2m-in-second-round-funding/
