Josh Richards has entered right into a first-look cope with Amazon, Variety has discovered completely.
Under the phrases of the deal, he’ll act as a model ambassador for the streamer and can develop customized social media for its content material, together with the NFL’s “Thursday Night Football.” The professional soccer league signed an 11-year cope with Amazon in 2021 for the rights to the Thursday evening video games, with this fall’s season being the primary underneath the deal.
“We are extraordinarily excited to welcome Josh and his unimaginable group into the Amazon Studios and Prime Video fold,” mentioned Lee Stimmel, head of influencer advertising and marketing for Amazon’s Prime Video. “Josh has an incredible observe document of making partaking content material that resonates together with his hundreds of thousands of followers. We can’t wait to get began constructing social content material codecs with Josh that may excite our clients all around the world.”
The deal may even see Richards work to create first-to-market creator advertising and marketing campaigns, subsequent seen at VidCon, the place he’ll attend and create customized content material across the firm’s Creators Lounge, Creators Party, and multi-title activation. Additionally, Richards will create and produce tv content material for Amazon Studios.
Richards is social media influencer, entrepreneur, musician, author, actor, and host. He has amassed over 41 million followers throughout his social media channels up to now. He is the CEO and co-founder of CrossCheck Studios, which final 12 months introduced Chris Sawtelle on to run the day-to-day enterprise as president and co-founder.
“As the media panorama continues to evolve, we’re excited for this new collaboration between CrossCheck Studios and Prime Video,” Richards and Sawtelle mentioned. “Collectively we’ll proceed to push the boundaries surrounding the creator economic system and content material creation.”
In addition to his work with CrossCheck Studios, Richards’ different ventures embrace the enterprise fund Animal Capital, co-founding the expertise collective Sway House, and previously co-founding TikTok administration and manufacturing firm TalentX. His tune, “Still Softish,” garnered over 100 million streams in 2020.
“Josh is the right character and artistic to associate with as we launch ‘Thursday Night Football on Prime Video,’” mentioned Nick Pepper, head of studio inventive content material for Amazon Studios. “And we sit up for all the inventive ingenuity forward with each Josh and CrossCheck Studios.”
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