AdvertisementMARE ISLAND, CA – Affinity Creative Group partnered with Shannon Family of Wines (SFW) to launch the “Build Your Buck Shack” omnichannel marketing campaign. The marketing campaign includes a sweepstakes the place one grand prize winner can have their very own house bar designed by one of two famend DIY influencers, Nate Halverson and Tayrn Whiteaker, together with a beneficiant present card to make all of it occur. The “Build Your Buck Shack” marketing campaign contains digital advertising and marketing, a marketing campaign microsite, retail and on-premise activation, influencer advertising and marketing, social media content material and promoting, images, and video.
What is a Buck Shack? The authentic Buck Shack was a 100-year-old searching shack nestled deep within the vineyards of Shannon Family of Wines, positioned in Lake County, California. SFW reworked and restored the weathered tin construction into a country bar the place its group can collect after an extended day working within the vineyards to unwind, share tales, and train dangerous judgment. Inspired by every thing the Buck Shack represents, Buck Shack wines go hand-in-hand with shut mates, good occasions, and no regrets.
“One key to a profitable marketing campaign is a sweepstakes that could be a direct expression of the model’s persona. ‘Build Your Buck Shack’ affords anybody the prospect to create an area in their very own houses the place they’ll collect with family and friends, and actually be themselves. The large response exhibits that the prospect to win your personal custom-designed house bar is resonating powerfully.. After all, who wouldn’t need their very own Buck Shack?” – Christopher Hayes, Creative Director, Affinity Creative Group.
Running via September 30, 2022, so far the omnichannel marketing campaign and sweepstakes have garnered nearly 15,000 entries and a major enhance in social media engagement, curiosity and followers for Shannon Family of Wines, all contributing to burgeoning consciousness and enthusiasm for the Buck Shack model and its ultra-premium, no pretense, bourbon barrel-aged wines.
“We’re excited to introduce Buck Shack wines to new shoppers throughout the nation. This omnichannel marketing campaign covers all of the bases with point-of-sale help, a enjoyable and fascinating marketing campaign microsite, extremely gifted DIY artisans and influencers like Nate and Taryn, and the sweepstakes. We’re thrilled with the present outcomes and may’t wait to see what the following few months will convey.” – Brett Scallan, Vice President of Marketing, Shannon Family of Wines.
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https://wineindustryadvisor.com/2022/07/08/affinity-creative-launches-build-your-buck-shack-campaign-for-shannon-family-of-wines
