The key to success is changing leads into sales for automotive dealerships. And video marketing is likely one of the only methods to do exactly that. According to a Vidyard research, prospects are 64% extra probably to purchase after watching a video than those that didn’t watch it. Additionally, viewers are 85% extra probably to purchase a product after watching a video about it.
So how will you use video marketing to convert leads who’ve already contacted you into reserving an appointment and in the end a sale? Here are some ideas.
Use movies in your e-mail campaigns
Superoffice reported that mentioning the phrase “video” within the e-mail topic line can improve your open charges by 6%. Additionally, your click-through price will improve extra should you embrace a thumbnail, description, and hyperlink within the physique. From there, you may drive them to your web site, touchdown web page for that specific buyer, or YouTube channel.
Create movies that match your buyer’s journey
We’ll assume that your lead has arrived on the backside of your funnel. At this level, you may’t present a generic dealership or OEM footage video. If they’ve contacted you and nonetheless must arrange a take a look at drive, you’ll must share a video that aligns with the correct car and the place they’re in your funnel. For instance, you wouldn’t need to present a full-line overview or info on a special product. Some examples can be:
Detailed product walkthroughs
Product take a look at drive movies
Customer testimonials
User-generated content material
You’ll must spend the money and time growing movies for every stage of your buyer’s journey, however the conversions will greater than make up to your effort.
Use what you’ve gotten
Most probably, you’re already developing with excuses for why you may’t embrace video. In a world the place TikTok movies appear to be a big-budget Hollywood studio produced them, it’s simple to get caught up in pondering you may’t compete.
You’ll be pleased to know that your clients get pleasure from seeing genuine and candid movies from you. These assist to construct relationships and present that you’re regular.
You can even re-use movies out of your social media and repair heart walkthroughs. Converting outdated belongings may also help soon-to-be clients change into extra comfy with the dealership. In addition, you may edit one of these evergreen (lengthy shelf life) into shorter movies and — with CTA — encourage the client to go to.
Time to get filming
Hubspot says that 54% of consumers need to watch content material from a model they comply with. So, it could be finest to start out together with some movies. It’s confirmed that movies will present a greater expertise to your buyer by way of personalizing your communications.
Customers can predict when a boring template of an e-mail drops into their field. If that’s what you ship, they’ll ultimately ignore you, and your open price will plummet. But, should you incorporate movies into your emails, gated touchdown pages, and thru your buyer’s journey, you’ll connect with them and convert leads.
A video marketing technique focusing on leads will find yourself bringing in sales. And that’s what you need.
Did you get pleasure from this text from Steve Mitchell? Please share your ideas, feedback, or questions concerning this matter by submitting a letter to the editor right here, or join with us at [email protected].
Be positive to comply with us on Facebook, LinkedIn, and TikTok to remain updated.
While you’re right here, don’t neglect to subscribe to our e-mail publication for all the most recent auto trade information from CBT News.
https://www.cbtnews.com/video-marketing-strategies-that-convert-leads-into-sales/
