France’s TF1 group has entered into exclusive negotiations with Future Technology Retail (FTR), a expertise and retail options funding firm subsidiary of BinDawood Holding, to sell its stake in Ykone, the broadcaster’s worldwide influencer marketing company.
Created in 2008 and built-in in the TF1 Group in 2018, Ykone has expanded from its preliminary presence in France to 12 nations internationally. The outfit is at the moment current in Paris, Milan, Geneva, Berlin, Munich, Las Vegas, Miami, Dubai, Abu Dhabi, Riyadh, Jeddah, Hong Kong, Bangalore, Tunis and Shanghai.
In addition to increasing geographically, Ykone has prolonged its providers by creating a expertise providing referred to as Campayne, buying influencer community Bold Management and by launching the Oddly Enough manufacturing firm.
Ykone additionally just lately acquired German company Cover, after having acquired Milanese company Baldi in 2021. It now employs a workers of greater than 150 and helps round 50 teams in their social media and influencer methods.
A specialist in luxurious, magnificence and journey, Ykone helps world manufacturers in their influencer marketing campaigns. Citing sectoral progress and advantages from progress in promoting spend on social media. TF1 says that since 2020, the corporate has doubled its income every year.
https://www.digitaltveurope.com/2022/07/22/tf1-in-exclusive-talks-to-sell-ykone-influence-marketing-outfit/
