Esther Elkouss had too many plans to simply accept being the newborn of her household. “I wished to be the oldest,” she says, “and acted like I used to be.” At 10, she began a household newspaper, charming and cajoling far-flung relations from Israel, Argentina, Barcelona, USA and different spots to contribute images, options and interesting quick tales to her publication. Raised close to Valencia in Spain, she graduated from Complutense University of Madrid, with a diploma in journalism, then went on to Paris University for a grasp’s diploma in communications and tradition.
New York City was the subsequent cease. “Of course,” she says. After intense analysis (Esther is aware of no different type) and lots of interviews (ditto) with everybody “from the receptionist to the dean,” she determined to attend Touro College Graduate School of Business. By then, her ardour was advertising and marketing, and her pace was breakneck. “I’ve all the time been very progressive and searching for methods to enhance issues,” says Esther, now 32, and a 2017 graduate. “I work exhausting, and I get pleasure from implementing concepts. At Touro, these traits have been inspired and valued.”
As a scholar, she created and applied strong alumni involvement, introduced in prime corporations to hitch Touro’s annual profession gala’s and (a lot) extra. She was awarded the Dean’s Excellence Scholarship.
What she discovered at Touro has proved invaluable in the true world. Today, Esther is the worldwide content material advertising and marketing strategist for Amazon Pay. In that put up, she leads world editorial planning and execution throughout the weblog, web site and social media of Amazon Pay, which provides prospects safe checkout on tens of 1000’s of websites.
She credit Touro for the spectacular profession she has at the moment, together with lessons she took in social media and worldwide advertising and marketing. The faculty additionally supplied prime internships, such as one she was awarded at a Top 500 world eCommerce agency, the place Esther discovered the ins and outs of eCommerce advertising and marketing. The internship, she says, gave her the expertise and insights that made her a profitable job candidate to Amazon.
Perhaps most necessary to Esther was the variety of fellow college students she found at Touro: “I had the chance to work on many real-life tasks with worldwide college students from totally different backgrounds and experiences which additionally helped me put together to work for a world firm.”
https://gsb.touro.edu/news–events/information/showcasing-creativity-as-a-global-content-marketing-strategist-at-amazon.php
