The built-in summer time marketing campaign contains a solid of six and a voice-over sourced from the model’s worker community, which underpins the platform of realness and authenticism.
La Colombe’s actual style helps them to outpace class progress and function candy reduction from the conventional able to drink manufacturers’ overly sugared choices. Their first nationwide advert marketing campaign highlights the 60% much less sugar that La Colombe lattes have vs. the main flavored espresso drink, one of the key insights that assist drive the ‘actual’ tone of the artistic marketing campaign.
The media will goal the espresso curious nationwide, working to construct model and product consciousness via video (streaming + cell), social, show, search, affiliate, OOH and audio, in addition to experiential, area, and influencer advertising and marketing. La Colombe labored with New York City-based media company, massive, on built-in technique and cross channel media activation and award-winning branding and promoting company, Circus Maximus, on the artistic. They are additionally engaged on an occasion and expertise plan to roll out in late August. “I’m so excited to launch the first nationwide model marketing campaign this summer time. “For the Love of Real” displays our model from many angles – from the heritage of our cafes to the craft of our chilly brews,” stated Kathryn O’Connor, SVP of Brand, Marketing, and eComm for La Colombe. “We delight ourselves on leaning into the craft of making espresso and doing every thing from sourcing to roasting to chilly brewing. Having all of our people featured in the spot and capturing it at our flagship cafe illustrates what issues most to us completely.”The industrial highlights the course of of making espresso, from bean to cup, and showcases some of La Colombe’s beloved merchandise like its roasted blends and iconic canned lattes. The expertise and voice-over had been completed by La Colombe workers – from baristas to managers to advertising and marketing crew members – and supply a singular facet to the realness of the spots.The tagline, For the Love of Real, speaks to the actual elements used to make their espresso, actual style with much less sugar, actual roots based in Philadelphia, and actual affect inside their communities.The For the Love of Real espresso tour will shock and delight folks in New York, Chicago, Atlanta, and Dallas with native collaborations, flavors and merch drops in August and September.This marketing campaign comes throughout a time of continued profitable progress for La Colombe and at the peak of chilly brew season. The complete ready-to-drink espresso class is over $5.1 billion in annual gross sales and rising. La Colombe is driving class progress with a 15% 12 months over 12 months vs. the able to drink class which is rising at simply 7%. [i] *Source – IRI – Total US Mulo+C – Latest 52 Weeks Ending 07.10.2022This marketing campaign is positioned to proceed the profitable trajectory of La Colombe’s tremendous premium able to drink espresso merchandise, that are the primary able to drink espresso model at Whole Foods and quantity two model at Target and a high 5 model in Food, Drug, and Mulo channels.For extra data on the marketing campaign, the merchandise, or the summer time activations, go to www.lacolombe.com or observe our summer time adventures utilizing #FortheLoveofReal.ABOUT LA COLOMBELa Colombe (www.lacolombe.com ) is a number one espresso roaster recognized for moral, long-term commerce practices with growers. Considered one of the pioneers of the third wave of espresso, it gives signature basic blends and distinctive single-origin coffees to cafés, motels, eating places, and retailers round the world. In addition, the firm owns and operates 32 cafés in Philadelphia, New York, Chicago, Boston, Los Angeles, Washington, D.C., and Austin – with further places and new markets scheduled to open in 2022-2023. The firm has additionally made headlines in the ready-to-drink enterprise with its ready-to-drink (RTD) LATTE – the world’s first-ever textured chilly latte.SOURCE La Colombe
https://www.prnewswire.com/news-releases/la-colombe-coffee-roasters-launches-first-ever-national-advertising-campaign-for-the-love-of-real-301595363.html
