The advertising watchdog has discovered that 18 influencers have breached advertising requirements with paid social media posts since final 12 months.Figures launched to The Times present 11 adverts involving influencer advertising and marketing had been upheld by the Advertising Standards Authority for Ireland (ASAI) final 12 months, and 7 within the first seven months of this 12 months.(*18*) embody one for Sosu, the make-up brand owned by the influencer and entrepreneur Suzanne Jackson.Applegreen, Bongo Operations Pty, Renewell Water Limited, Foreo Luna and MSL Motors had been 5 different corporations that had been discovered to be in breach after paying influencers to advertise their merchandise.A grievance made a few social media submit relating to Sosu’s “eye voltage mascara” was upheld by the ASAI because it “steered the mannequin’s dramatic eye look
https://www.thetimes.co.uk/article/suzanne-jackson-brand-sosu-among-18-influencer-posts-that-breach-advertising-code-kl08v06x5
