Getting your bank started with video marketing

By Jackie Fedeli
Many banks and credit score unions battle with video marketing believing {that a} skilled videographer is out of their funds. But whereas some kinds of movies which can be finest left to the professionals, however you CAN create efficient, participating movies on your personal.
Most of the movies on Instagram, TikTookay, YouTube and different social media websites are shot with smartphone cameras. This is what most of us are accustomed to seeing. There is nothing incorrect with utilizing a smartphone to create your bank’s promotional movies. Camera telephone movies have change into the norm a lot that lighting kits for telephone cameras can be found in additional shops.
What type of movies ought to your bank make?

When you might be producing movies for your bank, the sky is the restrict. But it’s best to take into consideration what your viewers values. My strategies for video marketing embrace how-to movies, monetary training and movies that includes your bank and employees.
How-to movies. These can give attention to use your bank’s digital instruments and on-line banking options, for example. Popular examples embrace how to join on-line banking and easy methods to do a cellular deposit. Your core supplier might be able to help with high-quality movies about easy methods to use your digital banking instruments. If these can be found to you, it’s best to completely benefit from them. Though movies taken on your personal smartphone or digital camera are acceptable, high-quality movies with minimal effort for gratis are all the time a win!
Financial training. Financial literacy is turning into more and more vital. So, if your monetary establishment desires to remain aggressive, all these movies ought to be a part of your video marketing technique. About 34 p.c of Gen Z’ers are in search of monetary recommendation on TikTookay or Youtube. Content with the hashtag #PersonalFinance has billions of views.
Some monetary training movies can match beneath the how-to umbrella, with subjects reminiscent of easy methods to create a funds, or easy methods to apply for scholar loans. Some could also be extra in-depth, reminiscent of explaining the distinction between numerous kinds of mortgages, the distinction between a Roth and Traditional IRA, or evaluating different financial savings and lending choices. When you consider it, something that you may write about in your bank’s weblog could also be good content material for a monetary training video.
Videos that includes your bank and employees. If you might be posting often to social media, you might discover that the posts about your bank’s employees get essentially the most engagement. Your followers like to see that your bank is human and social media posts with movies get extra engagement. Videos of your bank’s workers are a double win! Post movies of company occasions, reminiscent of ribbon-cutting for a brand new department. If your bank or credit score union is doing one thing enjoyable in certainly one of your workplaces, reminiscent of a pumpkin carving contest for Halloween, create some movies to share. If you might be already taking pictures of those occasions, go the additional mile and create a brief video. Even if it’s 10 seconds for your Instagram tales.
Where to share your movies. Make movies a part of your social media calendar. Incorporate them into your routine postings on no matter platforms you already use. If you don’t have already got a YouTube account, it’s best to completely create one. If you’re not already utilizing Instagram, add it to the combo. To compete with TikTookay, Instagram is pushing its Reels and has change into very video-focused. If you’re feeling daring, or need to strive one thing new, enterprise into TikTookay. Your movies can actually be shared on any social media outlet.
Adding movies to your personal web site. If you might be planning on making how-to-videos, it’s best to add them to your bank’s web site. Depending on your content material administration system, it could be troublesome so as to add the video file immediately, so you’ll want to add it to Youtube, Vimeo, or one other web site and add the code to your web site. Even if you happen to can add the video on to your web site, I’d nonetheless advocate going with YouTube, as including the video natively can improve your web site’s load time.
It’s very simple to share your Youtube movies to different social websites reminiscent of Facebook and Twitter, and LinkedIn.
Don’t simply let your movies be one and accomplished. Try to repurpose if you happen to can. Take a snippet of an extended YouTube video and put up it on TikTookay or Instagram.
Email marketing. Videos are additionally nice to incorporate in your e-mail marketing technique. A how-to video on cellular deposit may be one thing to incorporate in an onboarding collection for a brand new checking account shopper. Videos about budgeting or explaining the mortgage course of are nice for monetary literacy month (or actually, any time of 12 months).
Don’t attempt to connect the video to your e-mail or embed it within the e-mail. Include a screenshot from the video that hyperlinks to the place the video is housed on your web site.
Create video marketing adverts. You may also create video ads for Youtube. Google Ads permits you to create and run video advert campaigns to be proven on Youtube and on different related websites within the Google Display community. This is less expensive than working adverts on community tv. And you’ll be able to goal particular audiences.
Video marketing instruments. If you’re making brief movies for TikTookay, Instagram or Facebook or rehearsed movies for YouTube and posting proper from your telephone, you might be able to get by with none kind of enhancing software program. If you need the flexibility to edit your movies to some extent, there are a variety of choices on the market. Many of them provide free trial variations so you’ll be able to check them out earlier than you commit.
Adobe Premiere Pro is a number one video enhancing software program instrument. This instrument will will let you create professional-quality 4k movies. Add graphics, transitions, video results and high-quality audio. Adobe Pro works seamlessly with different Adobe software program, reminiscent of Photoshop.
Canva is a well-liked free graphic design instrument that permits you to edit movies. The free model of Canva has restricted functionalities, templates and design components, so you might need to contemplate the Pro or Enterprise variations if you wish to make the most of extra superior options. But if you happen to simply need to do some fundamental enhancing, the free model could also be sufficient.
Promo Video Maker is a user-friendly platform designed to assist small companies promote themselves on social media. Like Canva, you’ll be able to choose templates and design components. Promo additionally comes with premade movies the place you’ll be able to simply add your emblem and messaging. This instrument is nice for enhancing movies and creating Youtube intros. There are a number of pricing choices so you’ll be able to select one which works finest for your wants.
Vimeo Video Maker helps you to select from templates, simply add graphics to movies, make gifs and add music to your movies. The Premium model permits stay streaming and webinars.
Vegas Creative Software is widespread amongst YouTube creators and influencers. Vegas Creative is an entire video and audio enhancing answer. Advanced options embrace AI-assisted enhancing, movement graphics, shade correction, visible results and “document and seize.”
If you might be fully new to creating movies, I’d recommend beginning with a free trial, or low-cost possibility so you’ll be able to familiarize your self with the method after which going greater as your wants change.
Working with knowledgeable. If you may have a big funds, or the employees doesn’t have time to create their very own movies, you’ll be able to nonetheless go the route of working with knowledgeable. Consider working with a digital marketing or media company that can know easy methods to create movies for marketing functions.
Another possibility is to rent an area videographer. While videographers and video manufacturing professionals might be costly, contemplate working with an area movie or media scholar. He or she could have the video manufacturing and enhancing data and entry to the instruments, however gained’t price fairly as a lot as an skilled videographer.
Lights, digital camera, motion. Ready to get started? While you’re planning out your social media or marketing calendar, begin fascinated with what kind of content material you’ll be able to flip into movies. If have movies on your web site already, begin with these to construct up a video presence.
Then come up with some monetary training movies that align with your content material calendar. Look at your upcoming occasions and make notes on what moments you’ll be able to seize and attain out to acceptable employees members for assist. There isn’t any incorrect place to begin in relation to video marketing. All you want is a digital camera and interesting content material.
Jackie Fedeli is a digital marketing strategist at BankBound.