The Power of Connection is the theme for Australia’s new look influencer AiMCO Awards, with a refreshed line-up of 25 classes and an business gala occasion deliberate for February 2023.
The Australian Influencer Marketing Council Awards recognise and have a good time distinctive and profitable collaborations between manufacturers and creators that interact audiences via genuine, uniquely crafted content material.
Influencer advertising continues to develop and mature as a channel and has grow to be an integral half of the total advertising combine.
The AiMCO Awards are steered by an Awards Committee led by Patrick Whitnall from TwentyFiveFour as Chair, with Shivani Maharaj from Wavemaker and Kylie Green from The Lime Agency as Deputy Chairs.
They are joined on the committee by Courtney Barlow from L’Oréal Australia, Emma Baston from Principle Media Group, Jacqui Capel from Squad by Mamamia, Victoria Harrison from The Exposure Co, Melissa Leverett from Hello Social, Lara Mowforth from Hoozu, and Ourhai Turkan from Red Havas together with the AiMCO workforce, Josanne Ryan and Heather Craven.
Whitnall stated: “It was thrilling to see the business embrace our first AiMCO Awards. It created a showcase for the business’s wonderful artistic work with entries from throughout the full ecosystem – the companies, manufacturers, influencer discovery platforms, the expertise, the social platforms, and the creators themselves entered their finest work.”
“This 12 months we now have extra award classes throughout verticals for our model and creator awards so there’s scope for much more to enter. So, prepare for the awards to be greater and bolder!”
AiMCO is asking on companies, manufacturers, influencer platforms, creators and all working in the influencer advertising ecosystem to submit their finest influencer advertising work for the 12 months ended June 30, 2022.
AiMCO Most Influential 2022 Award is drawn from the winners of the class awards.
The classes:
Industry Awards
• Best Use of Data
• Most Effective Campaign for ROI
• Most Effective Collaboration or Partnership
• Best Large Agency / Business
• Best Boutique Agency / Business
• Best Creator Discovery & Marketing Platform
• Best Influencer Marketing Technology/Service
• Influence For Good Campaign
• AiMCO Trailblazer of the Year
Brand Awards
• Best Food & Beverage Campaign
• Best Beauty & Wellness Campaign
• Best Fashion & Style Campaign
• Best Entertainment & Gaming Campaign
• Best Home, Lifestyle, Travel, Auto Campaign
• Best Family, Parenting, Pets Campaign
• Best Health, Fitness, Sport Campaign
• Best Business, Finance, Insurance, Telco Campaign
Creator Awards
• Best Food & Beverage Creator
• Best Beauty & Wellness Creator
• Best Fashion & Style Creator
• Best Entertainment & Gaming Creator
• Best Home, Lifestyle, Travel, Auto Creator
• Best Family, Parenting, Pets Creator
• Best Health, Fitness, Sport Creator
• Best Business, Finance, Insurance, Telco Creator
The awards can be judged by a panel of business consultants in response to standards outlined on the web site.
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