Integrated advertising and innovation firm Hakuhodo has acquired digital creative agency Kingdom Digital to speed up Kingdom Digital’s growth in Southeast Asia. According to Kingdom digital, there will likely be no key personnel adjustments throughout the agency, and at the moment, there aren’t any conflicting purchasers as effectively. Kingdom Digital declined to reveal the price of the acquisition.
Kingdom Digital specialises in social media and content material advertising, digital 360 campaigns, internet experiences, and video manufacturing amongst others, with a large portfolio of purchasers together with Grab, Property Guru, Maxis, KyoChon and Nissan. It at the moment has a workforce of 160 consultants. Meanwhile, Hakuhodo has workplaces in 20 international locations and areas and a pool of 10,000 specialists globally.
Vin Chinnaraja, chairman of Kingdom Digital, stated that with Hakuhodo’s regional presence, Kingdom Digital can ship multinational work for its purchasers and types. “We are trying ahead to combining Hakuhodo’s sei-katsu-sha information pushed advertising with our progressive digital providers like our Digital Creative Automation (DCA) platform to ship hyper-personalised experiences for our purchasers and types,” Chinnaraja stated.
Shuntaro Ito, senior company officer, Hakuhodo and president and CEO, Hakuhodo International stated: “We are completely delighted to welcome Kingdom Digital, which is regarded so extremely within the business, as a member of the Hakuhodo Group at this milestone juncture. I’m sure Kingdom Digital will be capable of contribute to our purchasers’ progress by offering them with refined digital options in a Malaysian digital market that can solely proceed to develop sooner or later. I look ahead to Kingdom Digital being a number one presence, alongside Hakuhodo Malaysia, in additional strengthening our digital capabilities in Malaysia and ASEAN.”
Meanwhile, Ryan Ong, CEO of Kingdom Digital stated: “With Hakuhodo’s acquisition of Kingdom Digital, we will draw on their infrastructure, creativity, and insights to proceed ship the excessive normal of labor that we’re identified for. Most of all, each Hakuhodo Inc. and Kingdom Digital share the identical imaginative and prescient and values and us coming collectively will broaden and deepen our providers for all our purchasers.”In 2020, Hakuhodo acquired the bulk stake in Growww Media to bolster its capabilities to offer built-in advertising in Taiwan, the place many Japanese corporations have a presence. The acquisition additionally aimed to shore up the group’s providers in a variety of domains in addition to promoting, together with massive occasion and exhibition planning and operation, the constructing of UX-heavy digital campaigns, and PR.Separately, simply final month, Woon Hoh, Hakuhodo’s regional chief creative officer, left after 17 years with the agency. He began his profession with Hakuhodo in Indonesia and ultimately rose up the ranks to supervise ASEAN markets together with Malaysia, Singapore, Indonesia and Thailand. He additionally gained a slew of native and worldwide awards throughout his time with the agency.Related articles:Hakuhodo acquires majority stake in Growww MediaFried hen model KyoChon faucets Kingdom Digital to attract social buzz for brand new meat-free gadgetsHakuhodo’s regional creative chief Woon Hoh steps down after 17 years
https://www.marketing-interactive.com/hakuhodo-acquires-digital-creative-agency-kingdom-digital
