xDid you realize that 86 per cent of companies use video as a advertising device? That 81 per cent of entrepreneurs say video has helped them straight improve gross sales? And that 93 per cent of entrepreneurs say video has helped them improve model awareness? We didn’t till we talked to the face behind Story and Stage.The energy, worth and good thing about utilizing video coupled with their want to hearken to companies tales is what retains Story and Stage impressed.Story and Stage started life as HCVF in August 1982 throughout the early days of video manufacturing and have grown into a number one video manufacturing and occasion manufacturing company based mostly within the coronary heart of the Highlands.2021 Highland Business Women awards,on-line at HCVF.Picture Gary Anthony.This year sees the enterprise have fun its fortieth anniversary. The workforce behind the model is aware of what it takes to inform your online business story in the very best manner, as consultants in creating content material that is tailor-made to fit your particular wants.Working with names throughout, non-public, public and third sector such as SSE Networks, Morgan Sindall Infrastructure, Holyrood Communications, Mindtools, Highlands and Islands Airports Limited, Planit Scotland and The Life Changes Trust, Story and Stage has a repute for excellence.xExecutive Magazine caught up with Story and Stage’s managing director David Eglinton to speak about why video is so highly effective for model awareness, how they’ve secured a spot out there for the previous 40 years by consumer relationships, and why they took this anniversary as a possibility to rebrand.(*40*) taken over the stewardship of the enterprise from his father, who began the company in 1982, David is passionate in regards to the work they create and the way it serves their buyer base.Creating and producing video content material is what Stage and Story like to do, and for David this is the world he needs the enterprise to concentrate on much more, as video continues to play an ever-increasing function in advertising methods and serving to companies realise the worth that video can present.xTalking in regards to the energy of video, David defined: “Video is an especially highly effective and cost-effective device {that a} enterprise can use to succeed in ever-increasing, numerous and dispersed audiences”. When the advantages of utilizing video, for instance, as a manner of explaining how a services or products works, the power for the viewer to regulate the tempo at which they study places the viewer in management, and at their very own velocity watch your demo to get the perfect out of explicit services or products. It may offer you one other strategy to sustain together with your buyer base by welcoming suggestions out of your prospects in regards to the explainer movies that you’re making.Other potential makes use of for video may very well be interviews, tutorial movies, product demonstrations, testimonials, well being and security inductions, recording of reside occasions and naturally promoting as a part of a advertising technique.xWith new applied sciences persevering with to push the boundaries of potential purposes of video, Story and Stage have already been exploring how augmented and digital actuality applied sciences can be utilized for tourism and product promoting.For David, it is very important that the consumer journey is an pleasant expertise when working with the Story and Stage workforce who take a relational method to their work.x“What invariably retains prospects returning is the expertise with working in partnership with our workforce on a movie for his or her enterprise that may assist make a distinction,” he mentioned.“Listening and speaking is an enormous a part of the method. We convey individuals in for a chat, ask questions after which have a artistic design dialogue as a workforce, earlier than going again to a consumer with concepts. “There’s an company fashion method to it.”He added: “It’s about utilizing our experience to form the shoppers imaginative and prescient for the story they wish to inform.”Not solely do they shoot and report video content material for shoppers, however have additionally seen a rise within the quantity of post-production enhancing carried out for companies who’re creating their very own content material however don’t have the abilities, experience or time to edit themselves. Story and Stage has discovered its area of interest inside the industrial and renewable vitality industries. Being positioned within the Highlands provides the workforce a superb base for his or her manufacturing operations. These sectors are extraordinarily robust within the Highlands and Islands and the workforce are pleased with their work inside these industries.The occasion manufacturing division of Story and Stage are concerned in offering the know-how to assist shoppers share their tales by occasions whether or not in-person or on-line.From their studio in Inverness they can run and stream reside occasions to a world viewers.During the pandemic, Story and Stage have been concerned in recording and reside broadcasting quite a few occasions from their studio with the newest being the 2022 Scottish Highlands and Islands Renewable Energy Conference and Awards.xBeing attentive to the methods by which shoppers needed to run and work together with occasions turned a primary focus of the occasion manufacturing facet of Story and Stage throughout the pandemic.“We had shoppers who started utilizing video webinars within the pandemic and didn’t return to head to head. Organisers discovered they may attain a lot wider audiences and accomplish that extra affordably. While the convention technique was completely different, the message remained the identical. It may very well be argued that it may have been enhanced as a result of convention audio system may now be wherever on this planet!”.For David, the rebrand from HCVF to Stage and Story has been about connecting with different companies and for individuals to know extra about who they’re and to see much more companies and organisations acquire the boldness to have interaction with their audiences utilizing video.“So with the fortieth anniversary this year, we thought why not speak about extra of who we’re in our title?“It’s given us a clean up, and as one among plenty of glorious video-production corporations within the Highlands, we’re all right here to assist present companies see the worth in utilizing video.“The expertise within the Highlands is unimaginable and we wish to see Highland companies thrive and would encourage all companies and organisations within the space to have a look at the manufacturing abilities base within the area earlier than wanting elsewhere.Happy anniversary to Story and Stage from all at Executive Magazine.Check out www.storyandstage.co to see all of the work that they’ve finished – don’t be left in that 14 per cent with none video advertising!MEET THE TEAM 2021 Highland Business Women awards,on-line.David Eglinton of HCVF.Picture Gary Anthony.David Eglinton – Managing director of Story and StageWhat’s your favorite movie? -The Shawshank RedemptionFavourite band? – Zak Brown Band!Favourite meals? PizzaWhat are the three qualities that you simply possess that has received you to the place you might be?Integrity – with shoppers and your workers.We are human, not good and if one thing doesn’t go the way in which it ought to, we study from it.MairiMairi – As the workplace supervisor, Mairi is accountable for the finance and everyday administration capabilities of the enterprise.GrantGrant – As our head of artistic, Grant is accountable for main all features of the manufacturing workforce and liaising with shoppers.JaninaJanina – With a background in soccer content material and University advertising, Janina is the most recent member of the digital content material artistic workforce and works alongside Grant and Anna.StevenStephen – With numerous expertise working within the company audio-visual business within the central belt of Scotland previous to becoming a member of Story and Stage, Stephen has settled in rapidly to his function as a sound engineer and technician.AnnaAnna – Anna is our senior video editor who has a particular expertise for weaving footage collectively to actually assist inform a narrative. Anna is additionally astute at placing collectively blooper reels so watch out on digital camera.Top ideas for webinars – Zoom nonetheless has it’s place Treat your webinar with the identical quantity of planning as you’d another kind of occasion.Like audio on video, having a superb audio set-up is very important if you find yourself participating in a webinar.If you will be involving any friends in your webinar, schedule a brief technical rehearsal with them to examine the connectivity, and their audio and video set-up.If you will use display sharing, be sure to don’t have numerous different purposes or paperwork open in your desktop and provides your desktop a fast tidyTop tip for partaking with a manufacturing company The outdated adage of “treating somebody how you’d wish to be handled” kinds a significant a part of our Story and Stage ethos.We are captivated with our work and prefer to work arduous on the movies we produce for our shoppers, so be sure to work with somebody who values you as their buyer.Top ideas for capturing your personal movies If you will have a go at making your personal selfie fashion movies, spend money on a microphone – you received’t remorse it and your viewers will thanks for it.Avoid sitting together with your again to a window when filming your self until you might be planning on utilizing additional lighting.Invest in a tripod or cell phone gimbal as shaky cellphone footage isn’t going to assist.Story and StageWells Street Studios, 31/33 Wells Street, Inverness IV3 5JUE: hi [email protected]: 01463 224788 Do you wish to reply to this text? 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