First part of the rebrand begins with a brand new brand, design and in-app expertise; Further thrilling new adjustments to observe within the coming months
ContextLogic Inc, one of the world’s largest cellular ecommerce platforms, this week introduced the primary part of its rebrand, which features a new brand, design and an improved app expertise
The rebrand highlights a significant interval of operational transformation at Wish with quicker supply instances, decrease refund charges, an up to date homepage, and a spread of new shopper options. The brighter and bolder brand and design represents the improved Wish expertise and higher displays the corporate’s give attention to discovery, enjoyable and bargains.
“We’ll be asserting extra enhancements to the app expertise over the following few months – together with the rollout of a brand new girls’s style expertise, a brand new offers hub in addition to a goal of slashing our supply instances to fifteen days in every of our key markets by 2023.”
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“We’ve been making main adjustments at Wish over the previous 12 months – notably across the shopper and service provider expertise. We’ve introduced our delivery and supply instances down, diminished our buyer refund charges and launched partaking new options comparable to Wish Clips. We’re proud of the progress we’ve made up to now however nonetheless have an extended solution to go to get Wish to the place the place we would like it to be,” mentioned Vijay Talwar, CEO at Wish. “Our new model is recent and thrilling, and higher captures the place we’re in the present day and the place we need to be sooner or later. It indicators the beginning of a brand new period and continues our dedication to placing our prospects and our retailers first.”
The Wish rebrand features a new brand designed to be versatile and supply a extra memorable visible id for Wish. The “w” features a distinctive ‘aptitude’ which will be tailored to spotlight cultural moments, particular events, and promotions. In addition, Wish’s new mission “Bargains Made Fun, Discovery Made Easy” represents the corporate’s dedication to Wish’s distinctive discovery-based purchasing expertise, the place customers can scroll by a assorted product choice that’s pushed by personalization expertise and strong merchandising.
Mr. Talwar continued, “We’ll be asserting extra enhancements to the app expertise over the following few months – together with the rollout of a brand new girls’s style expertise, a brand new offers hub in addition to a goal of slashing our supply instances to fifteen days in every of our key markets by 2023.”
Wish shall be supporting the rebrand with a multi-channel, multi-market promoting marketing campaign. The marketing campaign will run throughout TV and streaming, digital, social media, influencer advertising and affiliate marketing online channels.
In June, Wish introduced a deal to turn out to be an Official Sleeve Partner for Premier League soccer membership Leeds United for the 2022/23 season. As half of the settlement, Wish’s new branding will seem on the uniform of the Leeds United Men’s, Women’s and Academy groups, and shall be prominently displayed all through the house stadium.
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https://martechseries.com/cellular/mobile-marketing/e-commerce-and-mobile-commerce/wish-reveals-new-brand-amidst-major-overhaul-of-user-experience/
