A content-preneur with over 13 years of expertise with varied platforms like Radio & Digital media, Antil Yadav began his content material journey as a well-liked prime time Radio Jockey (RJ Khurki) for a number one radio station in Delhi. He was the youngest RJ in Delhi on the time.
With the onset of the digital increase in India, Yadav joined ScoopWhoop in 2015 and helped scale their fiction channel to a million-strong group. In 2017, he began constructing one of many greatest way of life channels in India – OK Tested – each as a artistic supervisor spearheading end-to-end execution of movies and being a well-liked anchor with greater than 75K Instagram followers.
In dialog with Adgully, Antil Yadav speaks about his journey from Radio Jockey to content material creator, influencer marketing, future plans, and extra.
What is the rationale or inspiration that prompted you to turn out to be an influencer?
I by no means set out to turn out to be an influencer, I at all times needed to create content material and I’m simply glad that it resonates with lots of people. It feels heartening and humbling to see that my viewers relates to my experiences and level of views.
How has your journey been from RJ to social media content material creator?
It has been a brilliant thrilling journey. From being that unseen pal from the Radio in 2010s to being on individuals’s subscription feed on YouTube – the journey was lengthy, however fulfilling.
What are your visions and expectations within the upcoming years?
I really feel that with the onset of so many social platforms, an increasing number of proficient creators from throughout India will get found and the creator economic system will increase.
What are the challenges and alternatives you sort out as an influencer?
The alternatives are big. From having the ability to ring a bell with the viewers and being part of their lives to having the ability to generate income by way of content material. At the identical time, it comes with its personal set of challenges. The greatest one is to be according to placing out content material on varied platforms.
How do you continue to grow your follower base? What are your distinctive methods on this regard?
My technique is totally easy. Be your self and you’ll find individuals who relate to you. Also, I strive to be according to the frequency of uploads on the channel.
How can one flourish utilizing influencer marketing & model collaborations?
The manufacturers want to target specific niches these days to make every marketing dollar rely. So, simply be your self and construct your group. Don’t draw back from reaching out to manufacturers for attainable collaborations and at all times be true to your viewers.
How do you assume the creator economic system will evolve within the days forward?
A number of years in the past, it was arduous to think about that content material creation on social media would flip right into a career. And at present, some content material creators are incomes in lakhs per deal. With the invention of latest proficient creators every day, the creator economic system can solely go upwards.