14 Tools for Facebook, Social Analytics

Facebook has over 2.9 billion energetic customers month-to-month. It’s an enormous engagement alternative for companies, supplied they’ve the instruments to trace the outcomes.
Here is a listing of free and paid analytics instruments to measure outcomes on Facebook. Some instruments focus solely on Facebook, whereas others measure the impression throughout a spectrum of social networks.
Meta Business Suite
Meta Business Suite
Insights, within the Meta Business Suite, offers the outcomes of natural and paid efforts throughout Facebook and Instagram. Get metrics, developments, and visible reviews to find out which Facebook web page and Instagram methods work nicely and the place to make enhancements. Also, get demographic and geographic summaries on followers. Insights is a part of the suite for companies to create, handle and publish content material throughout Facebook and Instagram. Price: Free.
Insights can also be accessible in Creator Studio, Meta’s dashboard for people to publish, handle, monetize and measure content material throughout Facebook pages and Instagram accounts. The Insights tab in Creator Studio offers metrics on Facebook content material, pages, and earnings. Find out how many individuals have seen your content material and the way they interacted with it during the last seven days. Price: Free.
–
Buffer
Buffer
Buffer permits you to schedule Facebook and different social media posts and be taught once they get probably the most engagement. Compare outcomes on paid and natural efforts. Schedule your posts for your greatest day, and improve your likes, feedback, and shares. Reply to feedback in your Facebook pages and maintain your viewers engaged. Price: Analytics plans begin at $5 per 30 days.
–
Cyfe
Cyfe
Cyfe, now a part of Traject, provides dashboards to compute return on funding, mix information sources, and visualize developments. Easily join a dashboard to your customized information supply and convert key efficiency indicators into partaking visualizations. Quickly create a Facebook Ads dashboard to research your campaigns, advert units, and engagement. Pull information from different sources with over 100 integrations and 250 metrics out of the field. Price: Plans begin at $19 per 30 days.
–
Agorapulse
Agorapulse
Agorapulse is a software to handle and analyze social media content material, together with Facebook. Compare your web page to opponents on key metrics resembling engagement charge and whole interactions. (*14*) all efficiency analytics into PowerPoint. Agorapulse retains all of your information — feedback, likes, shares, mentions, personal messages, and all interactions along with your followers. Listen to social conversations about your model and shortly reply. Price: Free for one consumer. Premium plans begin at $79 per 30 days.
–
Rival IQ
Rival IQ
Rival IQ analyzes your efficiency throughout social media, search engine key phrases, web site content material, and extra. Obtain complete reporting, publish metrics, video insights, web page view evaluation, and extra via aggressive Facebook benchmarking. Identify your viewers demographics and the content material that resonates with them. Filter the information to view metrics that matter most to you. Find out if a competitor boosted a Facebook publish so you’ll be able to react shortly. Create knowledgeable benchmarks and a data-driven Facebook advertising and marketing technique. Analyze your efficiency on Facebook towards different social channels. Price: Plans begin at $239 per 30 days.
–
Sprout Social
Sprout Social
Sprout Social is a social media administration and intelligence platform. Sprout’s Facebook integration consists of publishing, popularity, response administration, and analytics for pages and Messenger. Gather paid and natural insights to measure fan development, analyze engagement, and monitor publish efficiency. Understand impressions, fan development, and content material habits with information visualizations and dynamic charts. Review information on the publish stage and monitor key Facebook metrics to match and benchmark towards opponents. Price: Plans begin at $99 per 30 days.
–
SocialPilot
SocialPilot
SocialPilot permits you to measure your Facebook web page’s efficiency, perceive your viewers, and monitor what content material resonates with followers. Analyze development patterns to create an engagement technique with the built-in social media perception software. Optimize and streamline advert administration by scheduling enhance posts. Reply to conversations in actual time throughout all of your Facebook pages and Instagram accounts. Focus on conversations that matter and mark resolved queries completed. Price: Plans begin at $30 per 30 days.
–
Keyhole
Keyhole
Keyhole is a real-time social media reporting and analytics software. Track any public Facebook web page (yours or a competitor’s) and perceive the way it performs. Monitor hashtags and key phrases throughout any Facebook web page and the sentiment different companies use once they discuss your model or key phrase. Contact for pricing.
–
Oktopost
Oktopost
Oktopost is a social media administration platform for B2B entrepreneurs. Schedule massive volumes of social content material throughout a number of networks, monitor enterprise efficiency metrics, and combine social information. Monitor follower development, click on demographics, and model mentions. Get insights into your consumers’ journeys on social media, analyze how your technique contributes to demand era, and attribute new results in particular campaigns, posts, and social profiles. Contact for pricing.
–
Hootsuite
Hootsuite
Hootsuite is a social media advertising and marketing dashboard. Share real-time insights by monitoring mentions of your model, firm, merchandise, and opponents. Measure the impression of your social advertising and marketing campaigns via complete channel reporting. Get key metrics on every social publish, together with clicks, feedback, attain, shares, and video attain. Get options on one of the best instances to publish based mostly in your account’s historic efficiency. Obtain analytics in your teams, viewers, advertisements, movies, and dwell efficiency. Price: Plans begin at $49 per 30 days.
–
Mention
Mention
Mention permits you to observe each social media dialog and uncover interactions, together with Facebook mentions in actual time. In the statistics dashboard, analyze information and determine developments on the pages you’re monitoring. Filter information by supply or location, view associated matters, see exercise developments, and export the information. Price: Free for 1,000 mentions. Premium plans begin at $29 per 30 days.
–
Unmetric
Unmetric
Unmetric is a social media benchmarking platform for real-time decision-making by evaluating, benchmarking, and analyzing your social efficiency and opponents’. Track each marketing campaign in your trade. Find promoted Facebook posts of opponents to fine-tune your personal technique. Contact on pricing.
–
Brand24
Brand24
Brand24 is a media monitoring software for on-line popularity administration. Use point out analytics to trace buzz high quality and amount to achieve new insights about your clients. Use point out sentiment evaluation to grasp buyer attitudes and spot problematic areas for quick consideration. Access the analytics module to search out and interact in essential conversations. Price: Plans begin at $59 per 30 days.

https://www.practicalecommerce.com/tools-for-facebook-social-analytics