Mumbai: Revex Media, based in 2017 and primarily based in Gurugram, is an built-in enterprise progress providers agency that serves as an incubator and accelerator for manufacturers. The firm was conceived by two cousins, Utkarsh Arora and Nishant Bagla. Arora, who’s the CEO, is steering the enterprise in order that it grows in alignment with the final word imaginative and prescient of the model.
The founders initially began Revex to resolve their very own issues in phrases of the hole in the providers supplied by totally different gamers in the business that reap lesser outcomes. The founders observed that all the businesses utilised a one-size-fits-all method, delivering commodity providers and not using a correct technique or a give attention to the top objective and precise consequence.
Also, the founders examined how service suppliers attempt to cover their outcomes behind equivocal numbers and how few take full accountability for delivering top-line revenue. After figuring out current gaps, the founders created Revex, which stands for revenue with expertise. Revex Media strives to work with purchasers as companions and to be totally concerned in their progress journey. The agency acts like an prolonged staff for 35+ manufacturers to handle their end-to-end advertising and gross sales technique and operations.
Indiantelevision.com caught up with Revex Media founder and CEO Utkarsh Arora. His accountability is to steer the technique for all departments. He is in-charge of brand name growth and progress, in addition to client community enlargement. He can also be main the enterprise vertical enlargement for Revex to grow to be a home of manufacturers and an energetic accomplice in a number of the D2C manufacturers.
Arora graduated from Skyline Business School with a BBA. As an entrepreneur, he has years of expertise in the digital house, relationship again to his early faculty days. He witnessed the expansion of the digital world throughout his faculty days and began working with a couple of new age manufacturers to assist them with their digital advertising wants. He joined a couple of corporations in training, SAAS, and advertising service suppliers to lead their digital advertising departments. The function allowed him the chance to perceive the business.
At Revex Media, in addition to scaling D2C manufacturers and working intently with the founders, he has additionally served 50+ various digital-first manufacturers by way of Revex, helping them in figuring out one of the best advertising and progress technique. He is an energetic accomplice in a couple of rising D2C manufacturers, main Revex Media to grow to be a gaggle of companies in a number of rising verticals and investing in potential digital-first manufacturers in his private capability.
His objective as a enterprise fanatic is to run a home of manufacturers in numerous enterprise verticals and create worth for purchasers and staff members. He has a imaginative and prescient with Revex to kind a enterprise constructing machine that may help 100’s of companies to develop and convey vital change by creating employment.
In addition, he seeks to construct a 500-person staff and set up a world presence for Revex Media over the subsequent 5 years. His objective is to create a skin-in-the-game incubator for potential manufacturers and assist 50+ manufacturers obtain multiple million {dollars} in ARR in the subsequent 24 months. His long-term imaginative and prescient is to make Revex Media as a gaggle of companies that’s turning into a catalyst for potential manufacturers to develop in their classes.
He is a film buff who enjoys watching movies along with his household and associates in his spare time. Arora tries to create a steadiness by slowing down on weekends, which acts as a window to take a break from the fast-paced enterprise life. He enjoys meditation and nature because it helps him achieve readability and deeper thought management. He can also be a health and well being fanatic because it permits him to be one of the best model of himself. In addition, he’s a philanthropic particular person and loves doing charity on events to uplift the underprivileged.
Edited excerpts:
On the company’s effectiveness
Utkarsh: As an company, we now have efficiently scaled 10+ manufacturers by 500 per cent in the final 24 months and are additionally working with some younger and potential manufacturers to assist them develop.
On the impression of Covid-19
Utkarsh: Covid-19 has been the worst time for a lot of, however we appeared on the adversity as a chance the place we began digital transformation providers for manufacturers to go digital. We not solely accelerated our progress charge in the final two years but in addition doubled our workforce and didn’t minimize any salaries for any of our staff members.
On the corporate’s objectives for 2022
Utkarsh: In fiscal 12 months 22-23, we anticipate to increase revenue by 250 per cent and double our client base.
On the corporate’s USP
Utkarsh: Revex treats purchasers as companions by bridging the neatest minds beneath one roof, which ends in a productive and accelerated method.
However, past following the performance-oriented work tradition, the model sees its USP in actual, outcome-based methods that it executes. This has resulted in catalysing the expansion of some manufacturers by 10x.
There are a couple of marquee businesses in India that work primarily with manufacturers which have monetary backing, and most low-cost businesses don’t present the service high quality that established and rising businesses are providing. Revex’s technique, alternatively, is to construct manufacturers relatively than reap all income from the start-ups.
The objective is to work with chosen manufacturers and collaborate with them to assist them develop with out compromising on expertise or high quality. Revex affords a extra in-depth method that operates on a extra holistic mannequin by doing revenue share and performance-based compensation offers with potential manufacturers. The model’s motto is to make its companions large in order to make Revex large.
Revex Media collaborates with a gaggle of visionaries in enterprise progress, advertising, communications, and know-how to increase the bar for promising companies. The firm’s existence is predicated on exponentially scaling its accomplice manufacturers and empowering their companies to make a large impression in their business.
Revex has fashioned quite a few alliances with know-how companions, RBF companions, and product manufacturing companions. The model works intently with a couple of different businesses that specialise in numerous fields to full the venture. There are a whole lot of businesses with fewer than 25 staff members that are focusing on the identical viewers. However, Revex’s objective is to compete with businesses with 80-100 staff members, 20 crore+ yearly revenue, and a powerful portfolio of purchasers.
The model distinguishes itself from its rivals as a result of its funnel progress method is concentrated on the actual consequence; pricing is best than the opposite established gamers for a minimum of 24 months; the model understands not solely advertising however enterprise fundamentals; and the model facilitates accountability and performance-led DNA, which many giant businesses lack.
On the massive challenges
Utkarsh: We have seen the basic hole in founders’ understanding regarding how necessary branding is for his or her enterprise in the preliminary stage. Nowadays, there are so many commoditised merchandise being launched and not using a storyline. It is a indisputable fact that to achieve success in at this time’s digital world, your ‘why’ is extra necessary than your ‘what.’ Therefore, from day one, preserving a transparent understanding of the model and how it’s totally different is crucial.
On reaching the corporate’s objective
Utkarsh: Revex intently labored with Tintbox to scale the model from Rs 4,00,000 in revenue to a Rs 5 million month-to-month revenue run charge. This is simply one of many many case research and success tales the model has created. To state yet one more time, Revex labored with NutriZoe to double its revenue in the final six months.
On the definition of ROI
Utkarsh: We outline ROI as pure top-line revenue in comparability to the investments we are making. In the digital media house, it’s attainable to hedge losses with constant improvisation in the technique. It is way simpler to change digital campaigns in contrast to conventional media.
One of our core values is ‘readability’. We don’t have interaction in any venture till we now have clear numbers in entrance of us that are to be achieved, factoring in all the prices. This has helped us to cut back our probabilities of any failure. In our statement, we see many manufacturers do advertising simply because their rivals are doing it. In this case, they lack understanding, goal, and industrial viability. Mere spray and pray doesn’t work in the actual world.
On scaling up manpower
Utkarsh: We are following the idea of expertise density. We intention to be 100+ this 12 months whereas sustaining a talent-dense organisation. We are working with manufacturers on large commitments and duties. Therefore, our focus is to convey the brightest minds in the digital world to work with us.
Our technique is to grow to be the digital-first business chief in the subsequent 12 months, partnering with 30+ potential manufacturers. The model attributes its success to two issues: staff measurement and revenue. For staff measurement, we are projecting 100 staff members for FY 22-23; 200 staff members for FY 23-24; and 300 staff members for FY 24-25. Revex anticipates revenue progress of 100 per cent in FY 22-23, 120 per cent in FY 23-24, and 250 per cent in FY 24-25. Furthermore, Revex Media intends to increase its presence in Dubai, Canada, and the US in order to appeal to extra worldwide enterprise.
On web optimization technique
Utkarsh: web optimization has modified quite a bit in the previous couple of years. To win web optimization, one first wants to quantify ‘worth’ in the technique. What worth does the content material convey to the viewers, and ought to that be the principle query? If one isn’t together with content material advertising in the web optimization technique, then will probably be difficult to materialise something productive.
On paid marketing campaign’s choices
Utkarsh: Paid campaigns are now part of the whole content material advertising combine. At the top of the day, it’s extra about what’s seen to the viewers than mere focusing on. We see many of the focusing on is now shifting to AI-based audiences, which actually is surpassing the guide campaigns. Here, the one sport changer now left with the campaigns is the content material. It has to be nicely thought out because the viewers is wise sufficient to sniff the authenticity and credibility of the communication served.
On LinkedIn’s function in social media advertising
Utkarsh: LinkedIn is at the moment in its progress part. Therefore, it’s positively the appropriate platform for the manufacturers to money in. We are seeing some nice outcomes from LinkedIn now, which we did not get earlier than.
On how adtech is evolving
Utkarsh: As digital spending goes up 12 months over 12 months and we step into cookie-less environments, the advert tech platforms are going via a large change. Privacy adjustments are bringing the necessity for innovation. In the approaching years, we are going to see loads of automation and AI/ML-based focusing on turning into the core of advert tech platforms.
On the impression of web3, the metaverse, and NFTs in the subsequent three years
Utkarsh: The fundamentals of selling will stay the identical. Wherever the patron’s consideration goes, the manufacturers will flock to it to attain and have interaction with them. Even although the tech is early, it will be a mistake not to take it critically. In the approaching three years, we are going to see it turning into the mainstream, and will probably be on each model’s technique checklist. We are making ready for it!
https://www.indiantelevision.com/mam/advertising/manufacturers/we-are-projecting-to-increase-our-revenue-by-250-and-double-our-client-base-in-fy-22-23-revex-media-founder-ceo-utkarsh-arora
