Andrés López-Varela and Simone Aquilina. Image: Supplied
The founders of agency Storyation are leaving the specialist content agency now owned by News Corp Australia.
The agency shall be led by normal supervisor Andrés López-Varela and newly appointed industrial director Simone Aquilina, following the choice of co-founders Mimi Cullen and Lauren Quaintance to depart the enterprise.
Storyation was based in 2013 by Cullen and Quaintance and was purchased in December 2019 by customized writer Medium Rare, now 100% owned by News Corp.
López-Varela has led technique, and just lately operations for Storyation. He has greater than a decade of expertise in content advertising and marketing, with 4 years of senior leadership at Storyation, and earlier than that, Tourism Australia, One Green Bean and Weber Shandwick.
Aquilina will lead the agency’s industrial and consumer partnership capabilities, having earlier senior industrial and worldwide rights leadership expertise at Are Media (previously Bauer Media and ACP) and the RACAT Group.
Medium Rare’s managing director Nick Smith: “Andrés has developed a singular proposition for content entrepreneurs at Storyation, with our proprietary ‘content-demand analysis’, and high-performing digital and social methods for purchasers. We’re proud to have Andrés lead Storyation’s subsequent section of success.
“Likewise, Simone’s credentials in main multi-disciplinary groups for main media manufacturers, will proceed the sturdy industrial leadership and consumer service that’s been important to Storyation’s success.
“Mimi and Lauren constructed Storyation right into a sustainable enterprise,” stated Smith. “It’s been a pleasure to work alongside them over the previous two and a half years.”
News Corp Australia’s managing director, industrial content, Mike Connaghan: “Storyation and its unbelievable workforce of strategists, content creators and consumer companions, is and can proceed to be an vital providing inside our content advertising and marketing proposition to purchasers, alongside Medium Rare, Suddenly and Visual Domain.”
López-Varela stated: “There’s sturdy momentum out there for the form of work we have accomplished for a few years underneath Mimi and Lauren’s course. I’m trying ahead to increasing our progressive portfolio of content and technique assignments to ship much more significant development and a number of the world’s finest model content.”
López-Varela has assumed his function of normal supervisor, reporting to Smith. Aquilina joins Storyation on October 4, and can report back to Medium Rare’s chief industrial officer, Fiorella di Santo.
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