TikTok Marketing: The Complete Guide for 2022

TikTok Marketing: The Complete Guide for 2022

TikTook is the fastest-growing social media platform we’ve seen to date, reaching 1 billion customers in September 2021, a report 5 years since its worldwide launch in 2016. For comparability, it took eight years for each Facebook and Instagram to hit that milestone.
With a platform as wildly common as TikTook, you need to be sure you’re making a presence for your model so you may attain and have interaction a few of these billion customers.
Throughout this text, we’re going to dig into what TikTook advertising is, tips on how to create your personal TikTook enterprise account and supply six suggestions for ramping up your model’s TikTook advertising technique.
What is TikTook advertising?
TikTook advertising is the method of utilizing TikTook and TikTook content material to advertise your model and its services or products. Easily construct up your personal on-line presence via the usage of short-form video content material that engages your viewers and helps exhibit your corporation choices.
While social media advertising creates a cohesive technique for all social media platforms—TikTook advertising focuses simply on TikTook.
You’ll need to guarantee your total messaging on TikTook is just like all different platforms your model has a presence on, however as a rule, TikTook content material tends to be a lot completely different than the content material you’ll publish on different channels. (Though it’s possible you’ll find yourself repurposing your TikTook movies for Instagram Reels and YouTube Shorts to succeed in much more viewers.)

How to create a TikTook enterprise account
Before you create a TikTook enterprise account you first must know the distinction between a TikTook enterprise vs. creator account.
Here are a number of of the primary variations:

Business accounts get entry to enterprise instruments like advertisements and analytics
Business accounts get restricted entry to sound clips
Business accounts get the flexibility to create an ecommerce storefront
Business accounts can use third-party instruments to schedule and handle TikTook content material
Business accounts can add an internet site hyperlink to their profile

TikTook enterprise accounts don’t have entry to the complete sound library, however the extra instruments far outweigh that. To create your TikTook enterprise account comply with together with these fast steps:
Step 1. Download the TikTook app and create a brand new account
Step 2. Go to your TikTook profile and faucet the hamburger menu within the high proper nook
Step 3. Tap Settings and privateness
Step 4. Tap Manage account.
Step 5. Tap Switch to Business Account
Step 6. Choose the class that finest corresponds with your corporation sort
And voila! You now have a enterprise profile and might get began optimizing your account to enchantment to your target market.
6 suggestions for constructing your TikTook advertising technique
Ready to dive in and study extra about tips on how to create a TikTook advertising technique and construct a big following on the platform? While you probably gained’t be “TikTook well-known” in a single day, these six suggestions will show you how to get on one of the best path to success.
1. Create and model your TikTook account
We’ve walked via tips on how to create your TikTook enterprise account. The subsequent step is to completely optimize and model it in order that it’s recognizable alongside the remainder of your social media profiles.
To model your TikTook account, faucet Edit Profile, then fill out the next:

Profile picture or video: TikTook enables you to add a video for your profile avatar. Make certain this can be a high-res model of your emblem if you happen to select so as to add profile picture. If you need to do video, think about creating an animated model of your emblem.
Name: Your enterprise title.
Username: This must also be your corporation title (if doable) with no areas.
Pronouns: If you’re a sole proprietor you would possibly need to enter your pronouns.
Bio: You have 80 characters to provide a fast synopsis of what your corporation does.
Email: Input your organization’s contact e mail.
Nonprofit: If your corporation works with or helps a nonprofit, you may tag them proper in your profile.
Category: You might have already performed this when creating your corporation account, but when not, choose the class that finest represents your business.
Social: Connect your Instagram and/or YouTube accounts.

Other choices are organising an auto-message when customers DM you. You can do that by tapping the hamburger menu, then Business suite, then Auto message. You’ll additionally have the ability to add your web site URL to your profile when you hit your first 1,000 followers.
Here’s an instance of a completely fleshed-out enterprise profile from Starbucks. They even have three movies pinned to the highest of their profile to showcase new merchandise or common movies.

2. Define your TikTook viewers
To achieve success on TikTook, you must know who you need to goal together with your content material. Otherwise, you would possibly get nice attain and engagement, but it surely gained’t translate into gross sales or subscriptions—which is enjoyable however means nothing for your corporation’s backside line.
TikTook skews in the direction of a a lot youthful viewers, with 1 / 4 of all of their userbase between the ages of 10-19. However, we are able to see that there’s nonetheless numerous 20-49 12 months olds on the platform, with utilization dropping off at age 50.

So whereas TikTook is certainly for youthful audiences, you continue to must dig a bit deeper than that. Think concerning the demographics you need to goal. Conduct a few of your personal social media market analysis, then think about placing collectively a buyer persona that showcases precisely who your corporation’s target market is.
3. Create high quality TikTook movies
Your subsequent step is to discover ways to make an excellent TikTook video. First, begin by doing an enormous of hands-on analysis. Unless you’re already an avid TikTook watcher, spend a while attending to know the platform and searching on the forms of movies that pop up in your “For You” web page.
You may additionally need to have a look at the TikTook Discover web page to see what’s trending and uncover among the extra common TikTokers.

Here, you’ll have the ability to see trending hashtags, sound bytes, accounts and extra. It’s a good way to get a chook’s-eye-view of what’s common in the intervening time, serving to you uncover inspiration for your personal TikTook content material. Then, check out different manufacturers which can be killing it on TikTook to see what they’re doing properly and how one can emulate a few of these ways for your movies.
When it involves TikTook, you might want to check a wide range of completely different video varieties to find what’s going to resonate together with your viewers. Diversity throughout your profile is vital. Try filming your group creating the product. Showcase your product in motion. Create humorous movies utilizing common sound bytes. Here are some extra video concepts to assist get you began.
And be sure you publish constantly. If you need to make a splash, you might want to pump out new content material repeatedly. Start by publishing a minimum of twice per week, extra usually if you happen to can. (In truth, TikTook themselves advocate posting 1-4 occasions per day.)
4. Use advertisements in your TikTook advertising technique
If you need to attain an excellent wider viewers, allocate a few of your social media promoting funds in the direction of TikTook advertisements. The price for these is predicated on bids, similar to the way you pay for Facebook and Instagram advertisements. You’ll select your target market, create a enjoyable video advert then put it up for sale based mostly in your specified every day or lifetime funds.
5. Tap into TikTook influencer advertising
Another common TikTook advertising tactic is to work with influencers. There are 1000’s of influencers and content material creators that companion with manufacturers on TikTook to create enjoyable, participating video content material that each spreads the phrase about new manufacturers and in addition offers stated model with user-generated content material to share on their very own social media channels.
A couple of TikTook influencer advertising ways embrace:

Sending your product to influencers. Brands with low budgets however tons of product can attain out to influencers and ask if they’ll ship them free product. While this doesn’t assure a function on their channel, if you happen to attain out to sufficient influencers constantly, you would possibly get a highlight in an unboxing or merch video.
Collaborate on a video. Collaboration on a video or collection of movies that highlight your model completely. These are dearer, however you may all the time companion with micro-influencers with a decrease attain till you might have extra of an influencer advertising funds.
Partner on a brand new product line. Partner with a mega influencer or superstar and create a product line collectively that they’ll get a reduce of and promote to their viewers. This is a good win-win, however you’ll need to be sure you’re solely working with influencers which can be hyper-relevant to your area of interest. For instance, magnificence manufacturers would solely need to companion on a venture like this with a extremely well-known make-up artist.

6. Monitor TikTook analytics to trace efficiency
The final tip is to concentrate to your TikTook analytics. You solely get entry to this if you happen to swap to a enterprise account, and it may be an enormous assist in pinpointing your hottest movies and when one of the best time to publish every day is.
Some of one of the best metrics to trace embrace:

Video views
Growth charge
Trending movies
Average watch time

You may join your TikTook enterprise account to your Sprout Social dashboard to entry analytics proper inside Sprout as you measure your different social media platforms.

Get began with TikTook advertising at the moment
Build up your TikTook presence utilizing these six ways. Start by creating your personal TikTook enterprise account, then create your personal enjoyable, participating short-form video content material. Learn much more about creating your personal profitable TikTook advertising campaigns so you may develop your viewers and construct your corporation.

TikTook Marketing FAQ

How does TikTook work?

TikTook is an app to create, share and watch short-form movies. Users have their house “For You” feed the place they’ll swipe as much as watch video after video. The app comes with its personal enhancing options, filters and sound clips to make the most of when creating your personal video content material. Overall, TikTook is a good one-stop store for creating and consuming fast 10 to 60-second movies.

How to make use of TikTook for advertising?

TikTook is a novel advertising channel, creating viral potential that has by no means been there earlier than. Use TikTook to point out off product tutorials and use instances, be part of challenges, bounce on developments, make your viewers snicker and extra. You can promote merchandise via TikTook, generate leads and enhance model consciousness.

What are instruments on TikTook?

TikTook affords plenty of enterprise instruments—video enhancing, analytics, advertisements and extra. You may join your TikTook enterprise account to your Sprout Social dashboard to entry much more instruments, like scheduling and engagement.


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About the Author: Amanda