India Affiliate Summit 2022 concludes on a grand scale

The eighth version of the India Affiliate Summit, organised by Internet and Mobile Association of India (IAMAI) and vCommission, got here to an finish as we speak at The Leela Ambience in Gurugram, with a promise to return subsequent yr with much more vibrance. The nation’s greatest online marketing occasion on its second day was abuzz with high advertising and marketing professionals, Adtech corporations and exhibitors throughout the nation. Invaluable insights on a host of points corresponding to social media listening, influencer advertising and marketing and creativity have been shared by the ecosystem doyens at keynote periods, panel discussions, fireplace chats and masterclasses.
Talking about Indian SMEs, Neha Kulwal, Country Head, AdmitAd mentioned, “For SMEs companion advertising and marketing is a nice technique to enhance their attain and lift model consciousness with out breaking the financial institution and since many of the SMEs strike for a steadiness between productiveness and profitability, together with low-cost and excessive ROI-driven channels corresponding to companion advertising and marketing is a should. Also, the world is transferring to ‘Digital First’ and with this shift efficiency/companion advertising and marketing might be a main driver of their advertising and marketing combine.”
Addressing a session titled, ‘From celebrities to social media influencers.. what’s subsequent?’ Mr. Jahid Ahmed, Vice President and Head- Digital Acquisition,Content and Social Media Marketing, HDFC Bank, mentioned, “Today celebs and influencers are shaping up good. But as a model to make sure a stronger and long-term communication for the viewers, it’s important that they focus on constructing particular person model advocates who can additional educate micro communities. And that’s how they’ll flip this round in constructing a massive pool of their model lovers.”
Speaking at a panel dialogue on‘Programmatic attain through the use of new age media – CTV, Audio and DOOH and many others.’Shaan Raza, Chief Executive Officer, Optimise Media Group – India, mentioned, “The IAS as a platform has advanced over time. This yr they’ve touched upon numerous new advertising and marketing developments corresponding to programmatic and Connected TV that are getting ready the viewers for Web 3.0 house. The new age media has now  turn into in style and it’s in its transition part. Various new developments are getting into India and new age efficiency entrepreneurs ought to sit up for it. They ought to use their creativity and creativeness to interact with them from the efficiency advertising and marketing side.”
Among different outstanding audio system who spoke as we speak at IAS22 have been Virginia Sharma, Head of Regional Marketing- India,Google Cloud;Nitin Guleria, Deputy General Manager,Samsung Electronics;Sameer Jain, VP & Head D2C Ecommerce,Max Life Insurance and Nimish Agrawal, SVP, Head of Marketing, Niva Bupa.

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