New Media took high honours in three hotly contested classes in addition to a prestigious Special Recognition award on the 2022 Folio AwardsWoolworths Taste took house gold awards for Best Video and Overall Art Direction in Content Marketing. Leading Architecture + Design gained gold for finest B2B Redesign, and most notably, long-standing New Media inventive director, Mark Serra, trumped all worldwide competitors in the patron class to win the particular recognition Art Director of the Year award, for his work as inventive director on Visi journal.Mark and Taste group account director Kelly Cloete had been in New York to simply accept the trophies on the awards which have turn out to be often called the Eddies (editorial) and Ozzies (design). In his acceptance speech on stage at City Winery at Pier 57 on the Hudson River, Mark stated: “Receiving this award is mindblowing. It’s for all of the laborious work that I’ve put in, that my group has put in. It’s the fervour, the love for what we do – day by day of our lives. It’s for our readers, crucial folks in the world.”New Media CEO Aileen Lamb says: “The Eddie and Ozzies are among the many most prestigious recognition programmes in digital and print media. We’re so proud that our storytelling stood out among the many hundreds of entries they obtained from across the globe.”Mark has performed a pivotal function in constructing New Media’s fame for distinctive design for properly over a decade. Leading Architecture + Design is one in every of our flagship B2B manufacturers, delivering unimaginable editorial worth to patrons and sellers in structure and associated fields. As it is consumed in print and on-line, the journal’s redesign introduced it into the digital age, with a extra screen-friendly strategy. And the Taste group are at all times on the high of the content material advertising sport, attaining unimaginable model fairness for Woolworths as a meals authority.”Taste additionally obtained 4 honourable mentions, in the next classes:Full Issue > Custom/Content Marketing: The Italian IssueSequence of Articles > Consumer: Abigail DonnellySeries of Articles > Consumer: Khanya MzongwanaCover Design: The Italian Issue”We are so extremely pleased with our Taste group – they’re producing work that’s actually among the many finest in the world!” says Hieba Solomon, advertising supervisor for Woolworths Foods. “The Taste group continues to push boundaries in distinctive meals content material and innovation.”Hannes de Wet, inventive director for Food at Woolworths’ WAgency, provides: “It’s nice to see Woolworths Taste – and print! – being recognised on a world stage for artwork course that’s not solely compelling and inspirational in its personal proper, however completely aligned with the Woolworths model.”New Media’s nods on the Eddies & Ozzies observe a gold win on the 2022 Content Marketing Awards, additionally in New York, for Best Use of (*4*) as Part of a Content Marketing Programme. This was for the McCain Family Cookbook delivered to you by Food24 and constructed by New Media’s in-house digital options company, Swipe iX.Aileen concludes: “Huge congrats to our Story Station, Taste and B2B groups on these extraordinary wins. This is an actual affirmation that New Media presents world-class editorial, design, human insights and tech, translating to probably the most highly effective content material advertising options in South Africa. I couldn’t be prouder of our Purple People!”
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