With every passing 12 months, content material advertising is evolving and changing into extra refined. As a marketer, if you happen to don’t sustain with the newest and hottest traits in content material advertising, you could be left behind.
Podcasts are a good way to hold your self knowledgeable about the preferred content material advertising traits, instruments, and techniques.
One of my favourite issues about podcasts is that you would be able to subscribe to them and pay attention to the episodes by yourself time.
But right here’s the catch: There are too many podcasts to select from.
With so many advertising podcasts vying in your consideration, you could be questioning which of them commit essentially the most time to content material advertising. Which podcasts are value testing? Which podcasts present essentially the most worth by way of deconstructing content material advertising concepts?
If you’ve gotten these questions, you’ve come to the suitable place.
This checklist that includes the perfect content material advertising podcasts will allow you to streamline your content material advertising efforts and encourage you to give you artistic concepts to take your small business to the subsequent stage.
Here are the 13 greatest content material advertising podcasts I’d suggest to seasoned in addition to new content material entrepreneurs.
13 Best Content (*13*) Podcasts
1. This Old (*13*)
Hosts: Joe Pulizzi and Robert Rose
Content (*13*) Institute (CMI) is the highest on-line authority when it comes to content material advertising. So it is sensible to characteristic CMI’s podcast, This Old (*13*), at #1 on our checklist.
Hosted by Joe Pulizzi and Robert Rose, two of the main specialists within the content material advertising area, the podcast covers the newest traits and headlines within the content material advertising trade.
Each episode additionally options rants and raves from Pulizzi and Rose on a number of the breaking information tales within the advertising and enterprise world. Thus, one among their current episodes featured the hosts sharing their views on the intriguing GameCease quick squeeze scenario.
This Old (*13*) is as informative because it’s entertaining. It’s additionally an important podcast to keep up-to-date with the newest information within the digital advertising area.
Launched in 2013, the present went on a quick hiatus in late 2017 earlier than returning in 2019. Since then, Pulizzi and Rose have labored actively to inform everybody that the podcast is again. Let’s make their job simpler by inserting their good podcast firmly on the prime of our checklist of greatest content material advertising podcasts.
Listen on: Apple Podcasts | Spotify
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2. Online (*13*) Made Easy
Host: Amy Porterfield
Amy Porterfield has helped greater than 250,000 on-line entrepreneurs along with her best-selling advertising programs, thriving social media channels, and her top-rated enterprise podcast, Online (*13*) Made Easy.
The podcast covers every thing from content material advertising and social media advertising subjects to conversion optimization and advertising automation.
Porterfield additionally invitations profitable entrepreneurs and trade specialists to her present to share their course of and technique. Past company on the podcast have included Pat Flynn from Smart Passive Income, internet advertising skilled Rick Mulready, John Lee Dumas from Entrepreneurs on Fire, and a number of other others.
Listen on: Apple Podcasts | Spotify
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3. Content Inc.
Host: Joe Pulizzi
In addition to co-hosting This Old (*13*) with Robert Rose, Joe Pulizzi additionally hosts a weekly podcast known as Content Inc.
Pulizzi is called the “Godfather of Content (*13*)” and rightly so. Having based Content (*13*) Institute in 2007, Pulizzi has lengthy believed that companies can obtain sustainable progress not by creating and promoting extra merchandise, however by constructing an viewers with exceptional content material.
As such, Content Inc. is geared toward entrepreneurs who’re looking for artistic content material advertising concepts to construct an viewers for his or her enterprise. Each episode incorporates one inspirational concept that has the potential to change your small business.
Unlike the long-form format his different podcast follows, Content Inc. options short-form podcast episodes, with most episodes lasting lower than 5 minutes. But don’t let the quick size of the episodes idiot you. Pulizzi ensures you allow every episode with takeaways you’ll be able to apply to your small business.
Listen on: Apple Podcasts | Spotify
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4. Everyone Hates Marketers
Host: Louis Grenier
Louis Grenier’s contrarian advertising podcast, Everyone Hates Marketers, is definitely one of the crucial in style advertising podcasts on this checklist.
Case in level: It reached over one million downloads in lower than 4 years.
With over ten years of expertise in advertising, Grenier began his podcast to share actionable advertising suggestions for individuals who have been uninterested in shady and in-your-face advertising techniques.
Grenier explores quite a lot of advertising subjects on his podcast, together with content material advertising. In one among his current episodes, he invited Benji Hyam, co-founder of Grow and Convert, to deconstruct how he creates high-quality content material that converts.
Listen on: Apple Podcasts | Spotify
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5. Social Pros Podcast
Hosts: Jay Baer and Adam Brown
Social media and content material advertising ought to all the time work collectively to obtain higher outcomes. SocialPros is the perfect podcast to tune in to for bettering your content material advertising efficiency by means of efficient social media methods.
Hosted by social media advertising stalwarts, Jay Baer (Convince & Convert) and Adam Brown (Salesforce), the podcast options interviews from main social media strategists who share how their firms are utilizing social media to interact with their viewers. Recent company have included Rick Wion from Kellogg’s, Zachary Lones from Walmart, and Anna Gonzalez from Google Developer Studio.
Baer and Brown additionally focus on, dissect, or debunk the newest traits and concepts within the social media trade. A must-listen podcast for anybody who desires to stage up their social media advertising expertise.
Listen on: Apple Podcasts | Spotify
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6. Social Savvy Podcast
Host: Andrea Jones
The Savvy Social Podcast is one more podcast on this checklist that illustrates the significance of aligning your content material advertising and social media efforts.
Hosted by social media strategist Andrea Jones, the podcast options interviews with main trade professionals who share their experience and methods to assist listeners get higher outcomes from social media.
Tune in to this podcast to study efficient methods to combine social media along with your content material advertising technique.
Listen on: Apple Podcasts | Spotify
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Related: 10 Best TV Shows for Entrepreneurs
7. Storytelling Secrets
Host: Jules Dan
Storytelling is a crucial element of your content material advertising technique. When finished the suitable means, it makes you extra relatable and helps you construct deeper connections along with your viewers. Jules Dan’s podcast Storytelling Secrets deep dives into the storytelling facet of content material advertising.
In the podcast, Dan explains how you should use the ability of storytelling to immediately join along with your viewers. You’ll additionally hear from trade specialists who’re at present crafting compelling tales that persuade and affect others to take motion.
Listen on: Apple Podcasts | Spotify
Side observe: I used to be thrilled to be a visitor on his podcast again in April 2020 the place we mentioned the significance of storytelling in affiliate internet marketing. I additionally shared just a few actionable suggestions for individuals who need to dabble with affiliate internet marketing and begin a aspect hustle. Give it a pay attention right here.
Recommended Episodes
8. The GaryVee Audio Experience
Host: Gary Vaynerchuk
Gary Vaynerchuk can rant and rave for 10 minutes on any advertising matter and switch it into an fascinating podcast episode. And that’s precisely how a number of the episodes really feel.
All jokes apart, Gary Vaynerchuk’s podcast has constantly ranked among the many greatest enterprise podcasts ever since he began the present. It consists of a mixture of authentic content material and clips from his #AsokGaryVee present on YouTube, his keynote speeches, and hearth chats.
Although Gary Vee covers a variety of selling and entrepreneurial subjects, he is aware of the significance of content material advertising within the grand scheme of issues. As such, lots of his episodes revolve across the subjects of storytelling, content material creation, and content material distribution. In one among his current episodes, he shared tips about including context to your story whereas constructing a model and the way to make content material for a number of platforms on the similar time.
He additionally sometimes interviews entrepreneurs, authors, and advertising specialists on his podcast. Seth Godin, Pat Flynn, Tim Ferriss, and Tony Robbins have all been company on his present prior to now.
Listen on: Apple Podcasts | Spotify
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9. (*13*) School
Hosts: Neil Patel and Eric Siu
Neil Patel and Eric Siu mix their advertising experience to host this extremely in style podcast. As you might have guessed, the podcast covers all kinds of on-line advertising subjects, together with content material advertising.
Since launching the podcast in 2016, Patel and Siu have dedicated to releasing a brand new episode each day. At the time of penning this publish, (*13*) School has shut to 1,700 episodes. The podcast has a devoted web site, the place you could find time-stamped present notes for every episode.
Since most episodes are solely 5-7 minutes lengthy, you’ll be able to binge-listen to them and emerge with some really wonderful insights on rising your on-line enterprise.
Occasionally, the hosts digress from the short-form format of their podcast to invite company and trade specialists who reveal their key advertising hacks and methods.
Listen on: Apple Podcasts | Spotify
Top 3 Episodes
10. ProBlogger Podcast
Host: Darren Rowse
If there’s one factor Darren Rowse is aware of, it’s to churn out compelling content material for bloggers on a constant foundation. Whether it’s by means of in-depth weblog posts or insightful podcast episodes, Rowse all the time makes positive you allow with actionable suggestions to stage up your weblog.
Because of his dedication to serving to different bloggers, his two blogs, ProBlogger and Digital Photography School, are massively in style and are learn by over 5 million readers world wide.
Rowse’s podcast is designed to allow you to construct a greater weblog and discover quite a lot of revenue streams to maintain your running a blog efforts. His present options a mixture of instructing, case research, and challenges to assist bloggers generate an viewers and develop a deeper engagement with their readers.
Rowse additionally invitations different bloggers from totally different industries to share their success tales and methods.
Listen on: Apple Podcasts | Spotify
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11. Content and Conversation
Host: Ross Hudgens
Content and Conversation is a podcast by Siege Media, an Website positioning-focused content material advertising company primarily based in San Diego.
Hosted by Siege Media founder Ross Hudgens, Content and Conversation is a comparatively new podcast and most of its episodes revolve round integrating content material advertising with Website positioning. As such, one among their current episodes featured an all-star visitor checklist of Website positioning specialists, together with Rand Fishkin and Cyrus Shepherd, to share their Website positioning predictions for 2021.
If you’d like to study methods to mix Website positioning and content material advertising successfully, this podcast is a must-listen.
Listen on: Apple Podcasts
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12. The Long Game
Hosts: Alex Birkett, Allie Decker, and David Khim
The Long Game podcast is a novel spin on content material advertising.
Hosted by Alex Birkett, Allie Decker, and David Khim, the workforce conducts long-form interviews with practitioners within the content material advertising discipline. The conversations vary extensively, from freelance writing to constructing content material groups to conversion optimization and extra.
At the guts of the interviews is the purpose to study in regards to the underlying psychological fashions, frameworks, and rules that drive the visitor’s considering. In this manner, it goes barely deeper than the techniques of immediately and tries to tease out “the lengthy sport” of the specialists.
They additionally periodically do “kitchen aspect” episodes the place the hosts debate amongst themselves totally different concepts within the content material advertising world. A current instance is the query “what ought to a content material marketer be goaled on.”
Listen on: Apple Podcasts | Spotify
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13. (*13*) Mantra
Host: Sandeep Mallya
The last entry on our checklist is (*13*) Mantra — a podcast I launched in mid-2018 with an intention to deconstruct advertising methods and techniques that helped me develop my weblog and advertising company.
Like most podcasts on this checklist, I cowl advertising subjects typically, together with content material advertising. Since content material advertising performed an enormous position within the progress of my weblog in addition to my digital advertising company, most of the subjects lined on this podcast revolve round content material advertising hacks.
Occasionally, I invite specialists and profitable bloggers to share their classes and methods with my listeners, to allow them to put these insights into motion. Matthew Woodward, Craig Campbell, Alexandra Tachalova, John Wall, Vlad Calus, and Daniel Daines-Hutt have all been company on the present prior to now.
Listen on: Apple Podcasts | Spotify
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Final Thoughts on Content (*13*) Podcasts
That wraps up my checklist of greatest content material advertising podcasts. It’s time now for you to fireplace up your favourite podcast app, subscribe to these 13 podcasts, and pay attention to them everytime you discover the time. It’ll be time nicely spent as these podcasts will allow you to craft a strong content material advertising technique that educates and evokes your viewers.
Did I miss out in your favourite content material advertising podcast? Please let me know within the feedback part beneath. If you’d like extra podcast suggestions, try these lists as nicely:
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Editor’s Note: This article was first revealed on March 16, 2021 and has been up to date frequently since then for relevance and comprehensiveness.
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