The Digital Marketing Director will report into the Chief Marketing Officer. Red Bull Records is a full-service impartial file label devoted to lengthy-time period artist improvement, with a various roster throughout a wide range of musical genres.We are searching for a candidate to supervise all digital actions for the label and our artists. You will direct the label’s on-line technique and third-get together relations within the digital house.RESPONSIBILITIESCreate digital advertising and marketing and social methods for Red Bull Records’ artists and label all through the brainstorming, execution, and reporting course of.Manage 1 direct report (Manager, Digital Marketing) and a number of other exterior distributors to implement digital activations and hit KPIs and targets set for the digital division.Manage the success and effectivity of paid media campaigns throughout the label and its artists. Responsible for reporting, analytics and optimistic ROI on campaigns.Oversee the event of artist and label web sites together with wireframing, person expertise design, and have requisition.Manage Red Bull Records content material rights throughout digital platforms, together with YouTube, Instagram, Facebook, Twitch, TikTok, Audible Magic, and extra.Vet, choose, and handle all exterior distributors and handle web site improvement, electronic mail advertising and marketing, funnel improvement, e-commerce, SEM, web optimization, and internet affiliate marketing efforts.Establish greatest practices in client knowledge acquisition, administration, and evaluation. Grow artist electronic mail, telephone quantity, and advert-retargeting databases and use them in digital campaigns.Manage a community of influencers, playlisters, streamers, and third-get together retailers to assist artist releases and label activations. Create genuine cross-promotional relationships and lead collaborations with different (non-music) on-line communities (like esports, influencers, way of life).Perform digital content material manufacturing duties, together with picture processing, video modifying, livestream manufacturing, website online builds.Develop new digital merchandise and income streams for artists and the label.EXPERIENCEYour areas of data and experience that matter most for this position:7+ years’ of digital advertising and marketing expertise within the music industryKnowledge of Google Business suite (Analytics, Ads, Search Console, Tag Manager, Merchant Center) Meta/Facebook Business Manager, YouTube CMS CRM Software (Mailchimp, Klaviyo), Design and Development Software (Photoshop, Premiere, Figma, Squarespace, Domain Management, FTP Clients, Git Software).Must be proficient in all present enterprise associated packages (Word, Excel, and so on.) and have a basic data of design-primarily based software program, HTML, and the content material creation course of.Must excel in a staff surroundings and work independently.Candidate might be collaborating with, presenting campaigns to, and contextualizing outcomes for a broad viewers weekly.Bachelor’s degreeEnglishTravel 20-30percentPermanentBenefits eligibleJOIN THE TEAMGot what it takes? In your utility we need to see your private type – what makes you tick and why you assume your subsequent alternative is right here with us. Apply now
https://www.musicbusinessworldwide.com/jobs/purple-bull-data-digital-advertising and marketing-director-us/
