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Gamechangers: Expedia, Affirm, and CJ’s First-of-Its-Kind Media PartnershipWith this partnership, Expedia, Affirm, and CJ launched into a cutting-edge initiative that redefined the scope of affiliate collaboration.Through a first-of-its-kind reciprocal media settlement, Affirm and Expedia Group Media Solutions made aggressive investments, resulting in a year-long omnichannel marketing campaign throughout Display, Email, Search, and extra. Precision focusing on and personalisation maximised the affect of each advertising greenback, leading to a exceptional 36% development in bookings and a staggering 22% enhance in Expedia group market share amongst Affirm members.Driven by extraordinary people united in a imaginative and prescient for real business innovation, these companions exemplified the true spirit of affiliate internet marketing: win-win-win. Our judges had been floored by their potential to transcend conventional boundaries and ship excellent outcomes, making them worthy winners on this class.“I actually love that the groups thought exterior the “affiliate field” for this initiative. This partnership is a main instance of how finest to raise the worth of the affiliate channel inside huge organisations.”Deep Dive Q&AThe 2024 US Partnership Awards is held in affiliation with Rakuten Advertising
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