Authored by Manish Rao, Associate Creative Director (Copy), BC Web Wise
There’s no denying the proven fact that we’re dwelling in the age of data overload the place the viewers’s consideration span is shrinking quicker than the polar ice sheets. As an advert man, whose major job is to seize and maintain the consideration of the viewers, I usually really feel blessed that I’m thriving in the period the place video advertising is the king, my unhealthy, the emperor.
Let me let you know the cause behind this – as per a analysis carried out by Cisco, on-line movies will make up a staggering 82% of the web site visitors! This quantity speaks for itself. And once we discuss video content material, it’s not nearly the flashy visuals and CTA screaming “Muft, Muft Muft”, video content material is a strategic storytelling instrument {that a} model can use to foster its connections, educate its viewers and finally convert the viewers into loyal prospects.
Some skeptics may debate that video advertising is only a wave or a fad however no, there’s science behind why video content material reigns over different codecs:
Effectively captures consideration: Our brains are wired for visuals. Studies present viewers retain 95% of a message conveyed by means of video in comparison with simply 10% of textual content.
Builds deeper emotional join: Videos faucet into our feelings, fostering a way of belief and relatability with manufacturers. Not to overlook the enhanced recall worth.
Ideal medium for model storytelling: Videos weave compelling narratives that resonate with viewers on a deeper degree than static content material.
Accessibility & Convenience: Smartphones are ubiquitous, India alone has greater than 600 million smartphone customers who can entry movies wherever, anytime.
Another main cause for the recognition of video advertising is the evolving content material consumption sample of immediately’s audiences.
Here’s some mind-boggling knowledge to show it: A analysis examine by AMPD platform exhibits that Indians spent 6.1 Trillion minutes consuming on-line video over a 15-month interval from January 2022 to March 2023! And as per my guesstimate, the quantity is ready to rise by round 15% this yr. There are rather a lot of components behind this shift in the direction of video content material together with the prevalence of smartphones and inexpensive knowledge plans, the rising quantity of video content material creators, and many others.
I began noticing this shift manner again in 2018, when all the manufacturers out of the blue began shifting their give attention to video advertising on the digital medium greater than the static and textual content primarily based content material, and belief me, this transformation of coronary heart wouldn’t have been doable with out the price effectiveness of cell movie making. Nowadays, nearly each smartphone person owns a cellphone that may create viral worthy video content material. Be it a multi-billion greenback enterprise or a week-old startup, manufacturers are actively leveraging cell movie making nowadays a) for the amplified attain it gives and b) doesn’t require Hollywood-esque budgets. In truth at BC Web Wise, we’re capturing round 8-10 movies every day, for our shoppers as the demand for Instagram reels and brief format content material is rising exponentially.
As we conclude this piece, listed below are some fundamental but very important tricks to maximize video advertising in the digital age:
1 – Understand your TG: Sadly, the one dimension matches all method doesn’t work in the digital realm, particularly for video content material. Tailor your content material to resonate with the wants and pursuits of your TG.
2 – Keep it brief & crisp: Like I mentioned earlier, the consideration span of the viewers is quickly shrinking. Aim at creating brief movies, ideally below a minute for max impression.
3 – Always finish with a Call to Action: Tell viewers what you need them to do after watching, whether or not it is visiting your web site, subscribing to your channel, or making a purchase order. Don’t shrink back from calling out what you need.
4 – Keep a watch out for brand spanking new tech: I can’t even start to let you know how excited I’m about the upcoming tech, specifically AI instruments equivalent to Sora, which is an generative AI mannequin that specializes in text-to-video creation. All I’d say is, simply preserve your prompts prepared!
To sum all of it up I want to say that in immediately’s digital panorama, video advertising is not a luxurious; it is a necessity. By harnessing the energy of video, you possibly can join along with your viewers on a deeper degree, enhance model consciousness, and finally drive gross sales. So, seize your digital camera, unleash your creativity and prepare to discover the potential of video advertising in your digital technique!
https://www.adgully.com/exploring-the-potential-of-video-marketing-in-the-digital-era-145861.html
