Got web influencer goals? Bibi Watts has some recommendation.Stafford resident Watts just lately launched her first e-book, “11 Steps Playbook: The Beginners Guide to Growing a Community That Trusts and Supports You.”
The e-book is structured with quick, punchy chapters like “Make it Rain,” “Niche it or Ditch it,” “Are you Afraid of Commitment?” and “Applaud Your Audience” and, in accordance with Watts, depends closely on reader engagement, with a homework part on the finish of every chapter.
“This e-book is for individuals who have a number of nice concepts and wish to begin an online model however don’t know the place to start out, in addition to those that have online companies and/or manufacturers however really feel like they’ve reached a plateau,” Watts stated.
And as she states within the e-book’s execution assertion, “If you’re the type of one who doesn’t like homework, simply shut the e-book.”
But for many who aren’t delay by a bit of arduous work on the subject of beginning or rising their online model and probably monetizing it, Watts welcomes them to learn up.
She preaches projecting authenticity online and letting your self be susceptible. She additionally stated it’s necessary to make cautious decisions when posting content material.
“Choose impression over impulse,” she suggested, including, “You don’t must showcase every little thing. You can go away some elements of your self out and nonetheless be genuine.”
When deciding whether or not or to not write a e-book, Watts stated the choice to go for it finally got here all the way down to what she was listening to from her greater than 12,000 followers, particularly lots of them asking how they might efficiently market themselves by way of social media.
Watts can relate.
Having spent years working to broaden her online presence via Instagram, Facebook and online running a blog, she lastly ditched her day job as a mortgage officer on the finish of 2021 to maneuver full time to teaching and consulting within the social media area.
What’s extra, when she herself went in quest of useful books to show her how one can elevate her online standing, she stated she got here up quick, describing books she got here throughout as “fluff.”
“My e-book is necessary as a result of I’ve by no means seen or heard of 1 prefer it,” she stated. “Unlike different books in its class, mine has motion steps in every chapter to make sure you get outcomes.”
She stated these seeking to make a splash as an influencer can also look to her e-book for steerage on navigating social media, one thing she stated doesn’t come simply for everybody.
A protracted-time author and singer, Watts started performing poetry recitations publicly in 2009, typically bringing of us within the viewers to tears. It was throughout one among these performances that she met Melanie Villegas.
Villegas stated she was so impressed with Watts’ presence and felt compelled to fulfill her.
“She had such a lightweight and a vibe, so (after her efficiency) I went up and launched myself,” she stated.
Since that first assembly, Villegas has adopted Watts’ online journey and marveled as she grew her social media following. Watt categorized her model as a thought and way of life influencer – a profession trajectory she’s financially benefited from for the final two years.
Villegas additionally was readily available to rejoice Watts’ launch, which was staged Aug. 4 at Sharespace, a downtown Houston venue. She stated she was blissful to help her good friend’s latest enterprise as an creator.
“She’s a group builder and she or he connects with different ladies, and that’s what I like about her,” she stated.
Sabrina Dandridge agrees.
An area Houston nurse and influencer who makes use of the Instagram deal with @queendandridge, she and her husband Kin attended Watts’ e-book launch, answering questions throughout a panel session on monetizing your social media presence.
Like Watts, Dandridge stated coming throughout as actual and relatable is essential to constructing a dynamic, sturdy and, finally, profitable online group.
“I simply concentrate on being myself and whoever responds to it responds to it,” she stated.
As for the “11 Step Playbook,” Dandridge known as the e-book “phenomenal” and praised Watts’ accomplishment.
Watts stated she hopes her efforts assist individuals notice the online social media area can accommodate everybody and that they will use her e-book and the instruments it teaches to carve out their very own carner of the web.
“My final message is that everybody has a narrative to inform and I wish to show you how to inform yours utilizing the center of storytelling and video advertising,” she stated. “There’s room for everyone to shine.”
Watts’ e-book might be bought on Amazon. Find her on Instagram @bibiwattsco and on Facebook at Bibi Watts.
https://www.houstonchronicle.com/neighborhood/bellaire/article/Houston-s-Bibi-Watts-helping-influencers-grow-17460777.php
