Oppenheim adds to social network’s star status Selling Sunset’s Jason Oppenheim has adopted Luxe Listings Sydney’s Gavin Rubinstein in aligning himself with the lately launched Ten Sixty platform.
The president and founding father of The Oppenheim Group, which operates out of Los Angeles — and who additionally options prominently on Netflix’s hit present Selling Sunset, has been introduced as the brand new world ambassador for the video advertising and marketing app, additionally recognized merely as “1060”.
The app, first launched in Australia earlier this yr, acts as a social community for the actual property trade to put up 60-second clips for advertising and marketing functions.
According to Mr Oppenheim, “the Ten Sixty workforce has managed to pull off, what many have tried, a property platform and social community that truly works.”
From his perspective, “actual property is changing into extra democratized by brief type video”.
“Short type video is an enormous pattern, and, in actual property, we’re seeing an explosion in brokers taking pictures video themselves, on the spot with their telephones,” he highlighted.
“What makes Ten Sixty totally different is that it’s so easy, any agent can shoot and put up stay to the world in sixty seconds. It makes actual property actual time.”
He believes the app is shifting actual property into a brand new dimension: “Where authenticity, social and enjoyable is changing into a brand new approach to promote and look at actual property.
“Ten Sixty’s world luxurious actual property feed permits anybody to scroll effortlessly by among the world’s greatest properties and chat to brokers in actual time.”
It follows the naming of Gavin Rubinstein to the Australian ambassador function late final month. At that point, Mr Rubinstein expressed the assumption that any agent not doing brief movies is lacking out on “large” alternatives for engagement.
Oppenheim adds to social network’s star status
Last Updated: 23 September 2022
Published: 23 September 2022
Grace Ormsby
Grace is a journalist throughout Momentum property and funding manufacturers. Grace joined Momentum Media in 2018, bringing together with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s obsessed with delivering simple to digest info and content material related to her key audiences and stakeholders.
https://www.realestatebusiness.com.au/tech/24355-oppenheim-adds-to-social-network-s-star-status
