Screenshot from the Library of Congress YouTube video.
The demand for Lizzo to play flutes in historic locations is rising.
The singer, who performed President James Madison’s crystal flute throughout a visit to the Library of Congress final week, obtained an invitation to play at Madison’s historic home in Montpelier, Virginia.
Staff there tweeted Monday that they made the invitation to Madison after her Library of Congress efficiency went viral.
“Lizzo Invited to Perform at James Madison’s Home After Playing Crystal Flute”@lizzo you’ve got performed the #CrystalFlute, now come go to #JamesMadison’s home! https://t.co/Chz9zAUZrC through @TMZ @ProfJeffries @soledadobrien @HC_Richardson @jbf1755 @WBattleBaptiste @DaryleWilliams
— Madison’s Montpelier (@JMMontpelier) October 3, 2022
Madison’s flute has a colourful historical past.
Madison first obtained the flute in 1813 from the French flute maker Claude Laurent. It was virtually destroyed in April 1814 by British forces invading the White House, however the instrument was saved and rescued by Dolly Madison.
Lizzo had no rapid response to the invitation.
Why it issues: The James Madison home is following a public relations growth seen final week by The Library of Congress. These places have efficiently linked a historic flute to a pop star who is thought for taking part in a flute as a part of her performances. It’s an excellent method to convey historical past to life for a youthful viewers.
Uber utilizing TikTok to share inspirational stories
Uber obtained a TikTok win this week through the use of energy of storytelling to advertise its Uber Eats service.
The ride-sharing service shared the story of Simon Vasquez, who labored his manner up from a dishwasher to finally develop into proprietor of Somos Oaxaca in Los Angeles.
“I used to be getting alternatives and saved climbing step-by-step and it gave me the chance to be taught somewhat little bit of the whole lot. This is the one for me,” he stated.
@uber
Came for the tasty OaxacanFood, stayed for an inspiring chat with the proprietor 💚 @SomosOaxaca #ubereats
♬ Instrumental México – Teaga
The video obtained 1.9 million views within the first 5 days after publication.
Why it issues: Uber’s TikTok put up is an efficient instance of manufacturers utilizing private stories to advertise the enterprise with out straight mentioning the model title. The storytelling brings a face to the restaurant selections in your telephone. One technical be aware on the video: Brands have to be cautious that their captions don’t overlap. Since the Uber put up had each Spanish and English subtitles, they often overlapped, making it tough to learn, although the bilingual visibility is nice.
Twitter and Elon Musk could also be near a deal once more
It seems like talks between Twitter and Tesla CEO Elon Musk are shut once more on a deal for the social media community.
Bloomberg reported Tuesday afternoon {that a} deal is near being finished after Musk signed off Monday night time on a deal to purchase the social community for $54 a share.
Twitter lastly weighs in: “We obtained the letter from the Musk events which they’ve filed with the SEC. The intention of the Company is to shut the transaction at $54.20 per share.” – Twitter spokesperson
In different phrases, feels like we obtained a deal (once more)
— Kurt Wagner (@KurtWagner8) October 4, 2022
The drama with Twitter’s potential sale to Tesla proprietor Elon Musk reads like a cleaning soap opera script. Keep an eye on the newest developments, however we gained’t consider {that a} deal is formally finished once we see the ultimate particulars and know either side agree. That hasn’t occurred as of Wednesday morning.
Study tracks manufacturers utilizing Latina influencers
A brand new examine exhibits an increase in using Latina influencers by firms, however issues stay about illustration.
SocialPubli found of their examine of 118 Latina influencers:
Two-thirds of Latina influencers really feel underrepresented in influencer advertising and marketing campaigns.
Over half of Latina influencers (53.4%) don’t assume they’re paid pretty for his or her influencer work, and 60.7% consider their ethnicity impacts the charges they’re supplied for influencer campaigns.
98.3% of Latina influencers think about a model’s dedication to range and inclusion when deciding whether or not to collaborate with them.
Close to 60% of Latina influencers surveyed are full-time content material creators, and about 20% of Latina influencers surveyed earn greater than $50,000 from their influencer advertising and marketing work.
“As extra manufacturers search to authentically join with the Hispanic client, it’s vital to deal with this sentiment amongst Latina influencers and the necessity for extra visibility and illustration. Latinos aren’t solely America’s second fastest-growing minority group, in addition they boast the very best charge of entrepreneurship of any race within the U.S.,” stated Ismael El-Qudsi, CEO of SocialPubli.
Why it issues: It is sweet to see firms be conscious of range and inclusion when speaking their merchandise and companies. It solely is smart to symbolize the viewers you’re reaching out to in advertising and marketing campaigns. However, influencers of colour have to be handled the identical as their counterparts. The examine brings up professional issues that manufacturers must act on to attain true range and inclusion efforts.
Instagram taking a look at permitting a number of hyperlinks on consumer bios
Instagram is testing a function which might enable customers so as to add a number of hyperlinks to their bios.
Several of the checks included a drop-down function the place customers can add hyperlinks to their bio.
No particular rollout date has been introduced..
Why it issues: Added hyperlinks on Instagram bios will give communicators extra choices to share completely different components of the model’s story straight on the social community with out having to make use of a third-party service. That comfort makes the app extra enticing to customers.
Chris Pugh is a employees author for PR Daily. Follow him on Twitter and LinkedIn. Send story concepts to [email protected].
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