Triple-layered advert fraud safety for manufacturers, businesses and advert networks TrafficGuard has inked a brand new settlement with RavenTrack, a web based gaming affiliate.
TrafficGuard Inks a Deal with RavenTrack
TrafficGuard and RavenTrack have shaped a brand new partnership to assist betting manufacturers and advertisers spend much less on internet affiliate marketing by avoiding fraud. To that finish, TrafficGuard will leverage its full-funnel multipoint Affiliate Protection Product to analyze end-users engagement, intent and propensity. As a outcome, the corporate will present manufacturers with a clear view of their promoting actions, which they’ll use to enhance their returns.
TrafficGuard’s affiliate product is provided with custom-made filters that assist makes positive associates don’t overstep operators’ phrases and situations. As per the present deal, TrafficGuard’s resolution can be built-in into RavenTrack, thus serving to manufacturers and advertisers who use their software program get optimized outcomes.
The new deal is available in response to the huge development on-line playing and sports activities betting has skilled. Currently, estimates consider that a few quarter of the worldwide inhabitants likes to wager on sports activities in a market that will yield as a lot as $127 billion a yr by 2025.
Affiliate advertising is a technique that many manufacturers use to shortly develop their buyer base. However, the aforementioned development has created a really aggressive market that has, sadly, develop into the house of many scammers. And it’s TrafficGuard’s function to forestall precisely these scams. The resolution is ready to cease many forms of invalid visitors, together with anonymized visitors, cookie stuffing and area spoofing.
TrafficGuard Fights for a Healthier Digital Space
Matt Sutton, TrafficGuard’s chief government, famous that the large enhance the iGaming trade skilled amid the pandemic allowed many “dangerous actors” to be a part of the fray. However, TrafficGuard is there to put a cease to this and is greater than prepared to mitigate the injury by the fraudulent actions.
Through our Affiliate Prevention and integration into RavenTrack, we would like to allow the manufacturers and advertisers utilizing their market-leading software program to get their optimized and correct ROAS with the suitable knowledge, on the proper time.Matt Sutton, CEO, TrafficGuard
Sutton famous that TrafficGuard’s options exist to assist affiliate platforms equivalent to RavenTrack ship optimistic enterprise outcomes to their clients.
Adam Rowley, RavenTrack’s managing director, added that his firm acknowledges the necessity for correct monitoring. Because of that, his workforce is delighted to be a part of forces with TrafficGuard and additional enhance the standard of RavenTrack’s merchandise.
Our purchasers already reap the rewards of our fraud prevention monitoring, and the partnership between RavenTrack and TrafficGuard will see our clients profit from TrafficGuard’s premier experience throughout advert networks, particularly supporting clients within the international gaming and sports activities betting arenas, thereby serving to us additional our mission of making certain the very best efficiency for our clients.Adam Rowley, MD, RavenTrack
TrafficGuard lately unveiled an analogous resolution for social media. TrafficGuard Social is geared toward eliminating fraud from platforms equivalent to Facebook. The resolution will roll out in 2023 and can broaden to cowl the most well-liked social media platforms.
https://www.gamblingnews.com/information/trafficguard-to-power-raventrack-with-affiliate-protection/
