Puretech Digital, the Mumbai-based, award-winning, full-service impartial digital advertising just lately expanded its choices and launched its new branded content vertical RevUp. This vertical will provide customized options that empower manufacturers to construct and maintain audiences over extended durations of time. Here is a fast chat with the CEO of Puretech Digital, Prashant Deorah on the journey of the firm and the thought behind RevUp.
You have been related to Puretech Digital for some time, can you’re taking us by means of your journey?
The journey has been nothing in need of enriching and fulfilling. When we began the company, I’d not have imagined what it might maintain for us a decade later. I had the privilege of assembly some fabulous individuals and doing nice work with many world-class manufacturers. There was a lesson to study regularly, and that continues even right this moment. The focus has all the time been extra on our route and development trajectory than pace on this journey.
You just lately ventured into brand content providers with the launch of RevUp, are you able to inform me a bit about that?
RevUp has been launched with the objective of showcasing the company’s excellence in Creative and Brand Communication as well as to our efficiency advertising providers. This vertical builds efficient brand communication that resonates with its key audiences and evokes conversations and significant engagement. The group has been working proper from conceptualization to the manufacturing and dissemination of content. With RevUp, we intention to showcase the inventive experience that Puretech Digital holds, together with our deep experience in the efficiency advertising area. The group is all set to exhibit excellent tasks and works in the inventive and branded content area whereas empowering manufacturers to scale their viewers connections and obtain their ROI. The vertical has labored with main manufacturers like Calvin Klein eyewear, Vijay Sales, HT Media, Times Group, Bank of Baroda, HDFC Bank, Mirae Asset, and so on., to title just a few.
How have manufacturers used branded content/content advertising in the previous few years, and how has branded content advanced? Are manufacturers utilizing content advertising of their total digital technique extra now?
Branded content uses storytelling and the narrative’s power to align prospects to brand proposition. It creates a pre-disposition of the brand attributes that may remodel into consideration, conversion, and buy. Unlike an advert, it has the potential for sharing and going viral. Essentially, branded content works to enhance consciousness and create sturdy consideration. The easy rule of thumb is that the extra consciousness and pre-disposition you create at the prime finish of the funnel, the larger the proportion of conversion you obtain. With coherent and structured communication, branded content is very efficient in enlarging the gross sales funnel and delivering extra conversions in addition to loyalty & advocacy. It delivers clear and tangible advantages to the person by way of info, leisure, and engagement.
If so, how are manufacturers utilizing content advertising of their digital technique?
Branded content offers flexibility as it may be primarily based on a number of media like podcasts, quick movies, video video games, social media, occasions and so on.
How can new-age know-how, like AI, ML and so on., be merged with branded content?
Technology is a game-changer that stands true for its integration with branded content. Automated processes, Data Processing and Reporting, enhanced creativity, personalization, and accuracy in concentrating on with the proper connection are a few of the some ways by which new-age know-how will be merged with branded content.
What is the roadmap forward for Puretech Digital and the firm’s future plans?
A number of issues which have our focus for now are –
Marketing automation
MarTech
Data Science
https://www.cxotoday.com/interviews/branded-content-offers-flexibility-uses-storytelling-and-the-narratives-power-to-align-prospects-to-brand-proposition/
