How To Leverage Amazon Prime Day To Grow Sales [Podcast]

Amazon Prime Day opened doorways to countless advertising and marketing boosts for the second time this yr.
Refersion’s Raj Nijjer joins me on the SEJShow to debate advertising and marketing alternatives for Amazon Prime Day inside and outdoors of Amazon.
Even for companies not on Amazon, there are possibilities to leverage the brand new October Prime Day, which is on its method to changing into as giant of a vacation buying day as Black Friday.
This is the primary time they’ve performed the 2 prime days. The first one is in July, so it’s the start of Q3, and now they’re doing one at the start of This fall. It exhibits you that there’s sufficient demand on the market and there’s sufficient stock too. Now that offer chains have gone again to regular, transport costs have gone method again to earth, and admittedly, many manufacturers are sitting on a variety of stock. The timing for Amazon couldn’t be extra good –Raj Nijjer, 9:04
Amazon might be probably the most environment friendly machines on the market. I believe from that perspective, it really works, and that’s why you see conversion charges which are six to seven instances the B2C web site –Raj Nijjer, 31:46
I additionally assume you’re going to have a era going away that is aware of what Black Friday is. When was the final time, most likely 5 or ten years in the past, folks lined up outdoors a retailer to buy groceries? Black Friday it’s develop into a web based occasion. As that era fizzles and goes away, the idea of Black Friday might not even exist anymore. –Loren Baker, 31:59
[00:00] – About Raj & Refersion[08:26] – What makes this yr’s Prime day totally different?[11:40] – Best classes to be in for Amazon Prime Day.[18:06] – How to achieve out to your Amazon prospects.[25:41] – How to leverage Prime even in case you’re not on Amazon.[27:23] – How does Prime influence Black Friday?[40:03] – How to make use of Refersion as an Amazon affiliate, affiliate, or vendor.
Resources talked about:
Refersion – https://www.refersion.com/
It can’t be like B2C versus Marketplace. It must be like B2C and Marketplace. –Raj Nijjer, 17:24
It’s the promise that Amazon makes. It’s success, transport, and fee. It’s all techniques and operations, but it surely’s like magic to you as a client. –Raj Nijjer, 16:15
If you’re anxious like, oh my God, I don’t wish to put my model on Amazon, greater than probably, your opponents are already on there. They’re on there all proper, they usually’re already promoting and discovering success. They’ve registered within the model registry, which supplies them safety and product safety. But additionally they get a slew of promoting and advertising and marketing instruments as a result of you may have full management over your itemizing. –Raj Nijjer, 23:13
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Connect with Raj Nijjer:
Raj’s expertise within the ecommerce house has given him a useful benefit in constructing out internet affiliate marketing methods for manufacturers taking a look at methods of accelerating progress.
His position as CMO at Refersion includes enabling advocacy and maximizing buyer lifetime worth for manufacturers. When not investing or advising startups, Raj is a witty and educated speaker on all issues tech-related. He is aware of his method round any digital advertising and marketing subject you may throw at him!
Connect with Raj on LinkedIn: https://www.linkedin.com/in/rajnijjer/Follow him on Twitter: https://twitter.com/RajNijjer
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbakerConnect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker


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