How to Pick the Right Social Media Platform for Your Brand

How to Pick the Right Social Media Platform for Your Brand
How to Pick the Right Social Media Platform for Your Brand

The client of at this time is on-line 24/7 and it can’t be denied that social media is right here to keep. In the final decade or so, the Digital Age has ushered in applied sciences which have modified the method we stay each day; we verify our telephones proper after we wake, and the lock display screen’s click on is the very last thing we hear as our eyes shut.

For manufacturers and companies, what this implies is that their advertising methods want to adapt.

Online presence is a necessity for companies that need to reach the current day. Whether it’s having your personal web site or through social media platforms, your model ought to exist in the on-line area.

In this text, we offer you the necessary components you want to contemplate when rising your social media viewers. Discover the greatest social media channel for your model’s area of interest and attain the proper audiences to maximize your digital advertising efforts.

Social media is the place it’s at: Why companies of all sizes ought to use social media advertising

While having an internet site for your enterprise will be likened to having a bit of actual property for the place your retailer stands, digitally, social media advertising will be consultant of getting a bodily retailer inside a shopping center – however you’ve billions of consumers strolling out and in day by day.

4.70 billion social media customers as of June 2022, per Data Reportal. This quantity is why your enterprise wants to be on social. Reaching a big viewers by way of a social media platform makes it simpler to discover your supreme clients.

In truth, per Hubspot’s Social Media Marketing Report in 2021, 77% of entrepreneurs claimed that social media advertising proved to be “very efficient” for their enterprise. So, if your enterprise isn’t on social, what are you doing to attain your clients?

And at this time, how does one even stay with no telephone? Mobile tech has allowed folks to be on-line 24/7, with social media customers spending a median of two.5 hours a day on these platforms.

If you continue to assume that social media is a passing development the identical method folks thought that electronic mail is useless, then it’s unlucky how your enterprise goes to get left behind. Your audience is actual folks, too. Consumers are greater than pixels on the display screen. Decision makers, firm executives, and potential buyers are on social media as effectively – they’re actual folks that you may attain by way of the click on of a button!

So, in case you play your social media advertising methods accurately, you get to leverage the benefits of working with a social media advertising company for your enterprise, whether or not it’s B2C, B2B, or C2C:

Increasing model consciousness and reachGenerating leads and salesCreating a group for your model or productEnhancing customer support and assist

Now that we all know social media advertising is necessary, let’s leap into the kinds of social media platforms that exist and how one can determine which one would work greatest for your model.

How to select the greatest social media platform for your model

That being mentioned, ought to your enterprise already be on a social media platform, similar to Facebook, Instagram, Twitter, TikTok, or LinkedIn, how efficient are your social media and influencer advertising methods?

Having a ‘robust on-line presence’ doesn’t imply that your enterprise ought to be on all the in style social media websites, nevertheless it’s how authoritative, related, and interesting your model is on-line.

The key to profitable social media advertising is figuring out which platform higher serves your model. Let’s take a look at the hottest ones and see how one can determine if it’s the greatest platform for your enterprise.


Facebook is considered one of the – if not already the undisputed – hottest social media platforms. It’s nice for companies of all sizes and niches. The platform has practically three billion month-to-month energetic customers as of writing, so it ensures that your model can attain a big viewers.

FB can be nice for creating partaking content material that may assist promote your model or product due to its huge inhabitants and attain.


Instagram is a social media platform that matches manufacturers which can be aesthetic, imaginative, and visible, making it an efficient platform for influencer advertising.

If your enterprise is promoting services or products which can be interesting to the eyes, then Instagram is the platform for you. It has over 1.4 billion energetic customers, with a big viewers of a somewhat youthful demographic centered on movies, footage, and pictures.


Twitter, which is reported to have 486 million customers as of mid-year 2022, is the social media platform for companies that need to share quick, concise messages with their viewers. The platform is ideal for sharing information updates, bulletins, or selling your model or product. It’s additionally being utilised to reply to clients instead customer support channel.


TikTok is the social media platform for influencers and types that need to share quick, viral movies, similar to reels, with their viewers. A quick-rising star in the social media sphere, TikTok is residence to 750 million customers, largely from the youthful generations.


LinkedIn, which has 810 million customers, is the social media platform for companies that need to join with different companies or professionals. The platform is suited for networking, job postings, or selling your model or product. It’s additionally greatest utilised as a hub to showcase your authority and experience.

Now let’s take a look at how one can determine which one would work greatest for your model.

Identifying the greatest Social media platform for your model

The first step is to determine your objectives. What would you like to obtain together with your social media advertising technique? Are you trying to enhance model consciousness, generate leads, or create a group for your model? Once you already know your objectives, you can begin to slender down which platform works greatest for your enterprise.

If you’re trying to enhance model consciousness, then Facebook and Instagram are nice platforms to contemplate. If you’re trying for a platform to generate leads, then LinkedIn can be an amazing possibility. And in case you’re trying to create a group for your model, then Twitter can be a superb platform to contemplate.

The second step is to contemplate your viewers. Who are you making an attempt to attain? Every platform has a distinct kind of viewers, so it’s necessary to contemplate your supreme buyer.

For instance, in case you’re making an attempt to attain a enterprise viewers, then LinkedIn can be at the prime of your record. If you’re making an attempt to attain a youthful viewers, then Instagram or TikTok would doubtless be a better option – thanks to a heavy reliance on video content material.

The third step is to contemplate your finances. Each platform has totally different social media promoting choices, so it’s necessary to contemplate your finances earlier than selecting a platform. Facebook and LinkedIn provide extra conventional promoting choices, whereas Instagram and TikTok provide extra inventive promoting choices that maximise video content material.

Once you’ve thought-about your objectives, viewers, and finances, the platform that might work greatest for your model turns into a lot clearer. If you’re nonetheless unsure, then attempt experimenting with totally different platforms to see which one works greatest for your aims.

What really issues right here is how impactful social media will be in rising your viewers, and on-line presence isn’t constructed in a single day. The sooner you get the ball rolling in your social media advertising marketing campaign, the quicker you’re going to see outcomes as effectively.
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About the Author: Amanda