Lawyer video advertising and marketing is flourishing on-line and there are a variety of explanation why extra attorneys are investing in video to help their thought-leadership initiatives. Video can do wonders to extend engagement throughout your legislation agency’s digital advertising and marketing campaigns and including video to your web site can increase Google rankings.
If you’re trying to be a part of the ranks of attorneys which are successfully utilizing video to generate model consciousness and support in enterprise improvement, think about what the next attorneys and corporations are doing.
We’ve rounded up 10 nice examples of lawyer video advertising and marketing and every represents a singular method and gives inspiration for attorneys.
1. Thought (*10*) Videos on LinkedIn: Bracewell
Bracewell’s ‘Legal Bites’ movies on LinkedIn are composed of the agency’s attorneys sharing their views on trade updates and dissecting present developments. Their movies don’t go for the laborious promote; fairly, they deal with being useful. Law corporations that share distinctive trade insights and reply widespread questions with their movies are positive to draw returning guests.
2. Videos on Tik Tok: Wilson Murphy Law
Known as @TheTradeMarkAttorney, Wilson Murphy Law proprietor, Michelle Murphy, shares contract and trademark legislation ideas and tips together with her followers on the viral video platform, TikTok. Example movies embrace “How to Make Money from Your Registered Trademark”, and “Common Reasons a Trademark Application Gets Rejected”. A bunch of her movies have 200,000+ views and in her interview on The Legal Marketing 2.0 Podcast, Murphy discusses how she’s really producing enterprise success on the platform. And in fact, she repurposes her movies to LinkedIn (create as soon as, publish in every single place “COPE”).
3. Podcast Video Snippets on LinkedIn: Patricia Baxter
Patricia Baxter is an influencer on LinkedIn with a big and engaged following of over 24 thousand folks. She retains her connections engaged by publishing academic and enjoyable video content material a number of instances per week. Often her movies are quick snippets from her podcast interviews, The Defense Never Rests. On her podcast, Patricia brings collectively company from various backgrounds and opposing views to debate points distinctive to the protection facet of civil litigation. By sharing snippets of her episodes, she is giving folks a fast preview designed to attract them in and cause them to eat extra of her content material. Patricia shares her lawyer video advertising and marketing ideas and recommendation for attorneys in a earlier episode of The Legal Marketing 2.0 Podcast.
4. Entertaining Videos on Instagram: Oremland Law Group
Adam Oremland of Oremland Law Group is aware of learn how to entertain and interact an viewers on Instagram. Known as @lawbulldog, Oremland stars in brief movies of fictitious private harm storylines. He posts the movies to his feed and promotes new content material in his Instagram Stories. @Thelawbulldog’s movies are hilarious and go away us wanting extra. See: Instagram Stories: What Are They and How Can Law Firms Use Them?
5. Instructional Videos on YouTube: Y Law Group
An effective way to indicate off your experience is by specializing in tutorial lawyer video advertising and marketing content material. In this instance, Y Law Group’s divorce lawyer, Leena Yousefi, explains learn how to correctly fill out and file a Notice of Family Claim in two tutorial movies. Quality tutorials or how-to movies with a laser-focus on serving to your audience will let you earn their belief, which may result in new enterprise down the road.
6. Videos on Practice Area Pages: Schwartz Conroy & Hack
We like how Evan makes use of video to elucidate what he does in a succinct easy-to-digest method. He offers guests a fast and simple breakdown of how he helps his purchasers and solves their issues. Evan seems approachable to potential purchasers that land on his follow space web page.
7. Recruitment Videos on YouTube: Jones Day
When potential new hires are researching legislation corporations to seek out the suitable match, video is usually a good option to give them a glimpse into your organization’s tradition and values. Jones Day clearly is aware of this, which is why they’ve a complete YouTube playlist Careers at Jones Day which is devoted to answering the overactive query: “Why select Jones Day”. Lawyers delve into their expertise on the agency, the explanations they joined, and key coaching and experiences a first-year affiliate can anticipate.
8. Educational Videos on LinkedIn: White & Case
In a sequence of movies shared on LinkedIn, the attorneys of White & Case get in entrance of the digital camera to debate new laws and authorized precedents and their implications. The attorneys do a fantastic job of taking difficult authorized points and breaking them down into easy-to-understand quick movies. The agency’s web page is stuffed with lawyer video advertising and marketing examples that includes a various forged of women and men targeted on producing sharp academic content material.
9. Practice Area Page Videos: KVCF
KVCF has additionally jumped on the lawyer video advertising and marketing bandwagon, utilizing video to introduce the agency’s companions and spotlight their follow areas on their web site. Adding video subsequent to written descriptions in your web site can assist your agency and its attorneys appear extra genuine to web site guests in addition to increase search engine optimisation. In this video, Brain Pearson showcases his data of actual property finance legislation and highlights the methods through which he helps his purchasers resolve their issues.
10. Homepage Sizzle Video: Berardi Immigration Law
When you land on Berardi Immigration Law’s homepage, you’re welcomed with a 1-minute video the place you study concerning the agency’s origin story. In the video, founder and managing accomplice Rosanna Berardi give potential purchasers some background on the agency and the providers they supply.
How to Get Started With Lawyer Video Marketing
Takeaway:
The nature of lawyer video advertising and marketing can lend itself to a variety of artistic content material, and these methods are only a few methods attorneys can get began. What these movies have in widespread is that they’re targeted on being useful and connecting with potential purchasers in an genuine approach. Use these lawyer video advertising and marketing examples as inspiration, and begin creating some compelling content material of your personal.
Updated and Republished from Aug. 16, 2021.
https://www.jdsupra.com/legalnews/10-video-marketing-examples-from-3335403/
