Share Tweet Share E-mailActive International, JOY Investment Partners and WOM Network have joined forces to create Real Life Media, an progressive new promoting resolution.The partnership between the advertising providers corporations makes use of actual individuals and actual testimonials to create product evaluations and suggestions, delivered in video format through tv and social media beneath the Real Life Media model.Designed as an end-to-end bundled media providing, leveraging the expertise and experience of the three companion organisations, Real Life Media will ship distinctive worth to purchasers.The partnership of JOY, Active and WOM means Real Life Media will provide a extremely cost-effective and full turn-key resolution that’s easy to make use of and is extremely measurable in real-time.Warwick Hills, WOM community managing director, mentioned: “We are thrilled to companion with two different nice corporations to showcase the facility of mass advocacy in an thrilling new format.“Consumers constantly inform us that the very best influencers usually are not ‘influencers’ and ask why we don’t see extra ‘actual individuals’ on our screens. Our purchasers are sensing the shift and transforming budgets accordingly.”Active International Australia group managing director, Sarah Keith, mentioned: “We are excited to launch the Real Life Media providing in partnership with a few of Australia’s main advertising corporations, who all perceive the facility in advocacy-driven communication in the present day.“In actual life, our choices are closely influenced by the world round us. But not all suggestions are equal, as we hear hardest to the voices we belief. When looking for a model suggestion, customers belief somebody they’ll relate to – individuals similar to them – over some other supply. Real Life Media brings these voices to life, utilizing actual life media, actual individuals and actual advocacy at scale, and creating significant connections for manufacturers.”Simon Rush, director of JOY Investment Partners, mentioned: “Our ambition for Real Life Media is to create a major ‘middle-funnel’ oriented organisation, one which focuses on connecting model layer exercise seamlessly by means of to efficiency in a brand-safe setting.” The group has just lately appointed Anthony Meyer as gross sales director for Real Life Media. With expertise throughout the tech, advertising and retail sectors, he has a observe document of success in his personal enterprise, start-ups and at an ASX firm degree.Meyer’s resume consists of senior positions at Big Review TV, a content material advertising and expertise firm that developed progressive, cloud-based options throughout digital advertising, automated content material creation, and media storage and supply, working in Asia-Pacific, the US and the UK.Meyer mentioned: “I’m excited to hitch the staff at Real Life Media and look ahead to taking our distinctive providing to market. It is an thrilling time to introduce new codecs for manufacturers to entry trusted promoting assured to convey micro-messaging of their model advantages to a certified viewers.”–Top picture: Simon Rush, Sarah Keith, Anthony Meyer and Warwick Hills
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