Halloween is true across the nook, and there’s no higher time than now to incorporate this spooky vacation into your social media advertising technique. Whether you’re trying to draw consideration to a brand new itemizing, generate new leads or bump up the engagement in your posts, having just a little enjoyable can go a good distance…and Halloween is understood for being among the many most enjoyable holidays of the 12 months!
But earlier than you go posting footage of pumpkins and telling ghost tales, it’s vital for brokers to keep in mind that each publish issues, and having a method is the most effective place to begin. Here are 4 spook-tacular publish concepts to do that 12 months!
Offer Trick-or-Treating Safety Tips Though Halloween might be one of the vital pleasant holidays, particularly for kids, security needs to be a high precedence. Trick-or-treating is usually finished at night time, which implies the solar is down, the sky is darkish and there are many youngsters and households strolling the streets. Point out the most secure neighborhoods and crosswalks—you’re the native skilled in any case. Offer easy suggestions for standing out on a darkish street, equivalent to carrying glow sticks or reflective supplies they will add to their costumes or baggage. Share the preferred trick or treating hours in your market, and let those that are handing out sweet or driving know to be careful for kids throughout this time.
Share Halloween Decor IdeasWhy not share some enjoyable concepts to get your viewers excited for this spooky day? Post footage of various decor for Halloween, and even seasonal decor that may final lengthy after. Share concepts for various elements of the house, just like the porch, the lounge or the entrance yard, inspiring your viewers to get into the spooky spirit. Share a video or step-by-step directions for DIY decor or take a stroll together with your digital camera and exhibit the neighborhood and their concepts! Even pair up with a neighborhood enterprise that sells autumn decorations, gown up one among your for-sale listings and tag them in your publish! This just isn’t solely a great way to have interaction your viewers, however you’re additionally serving to to increase your group.
October is likely one of the greatest instances of the 12 months to maintain open homes, together with just about. From flaunting photos of the altering leaves to showcasing Halloween and autumn decor, you’ll be able to create an area that may make any potential purchaser swoon on your property. Of course, you need to ensure you aren’t hiding sure dwelling options with too many decorations, however improve the area, such because the entrance porch or entry means, to give patrons a visible of what it is likely to be like in the event that they dwell there. But like another open home, each in-person and digital, much less is extra. Keep the decor going all through the home, equivalent to including pumpkins to the mantel, a bowl of sweet within the kitchen and even an animatronic ghost in the lounge for some spooky enjoyable.
Host a Virtual Costume Contest (*4*) and giveaways are an efficient advertising instrument when it comes to your social media technique—and Halloween is the right time to do it! This time of 12 months is understood for humorous, spooky and distinctive costumes, so what higher means to get your viewers engaged than holding a fancy dress contest? Simply create a publish or e mail asking your viewers to share pictures of their very own, their youngsters’s and even their pet’s costumes, tag you of their publish, and share your web page to enter to win a prize. From a present card to a neighborhood restaurant or store, to a Halloween-themed prize, like a pumpkin carving equipment or some candy treats, you’ll be able to exhibit your spooky spirit whereas staying related to your group.
Paige Brown is RISMedia’s content material editor. Email her your actual property information concepts to [email protected]