New characteristic, Wistia Live, empowers entrepreneurs to simply host webinars and rework single-use moments into participating, evergreen video content material
CAMBRIDGE, Mass., Oct. 19, 2022 /PRNewswire/ — Wistia, a number one video advertising and marketing platform for B2B companies, immediately unveiled Wistia Live, a strong new characteristic that empowers B2B entrepreneurs to simply create, host, market, and analyze the impression of webinars and stay occasions. With this new addition to the Wistia platform, entrepreneurs can rework single-use webinar content material right into a treasure trove of participating, worthwhile video content material for B2B audiences.
For B2B entrepreneurs, webinars clearly work — research present that some 83 % of entrepreneurs discover they ship worth, and greater than 50 % watch at the least one webinar per week. These numbers have steadily elevated since the begin of the pandemic as extra firms turned to video to attain newly-remote audiences. But internet hosting webinars is a sophisticated, labor-intensive course of, requiring advertising and marketing groups to work throughout a number of platforms to plan, schedule, host, document and edit their content material.
“Marketers love the whole lot about webinars, besides the precise course of of constructing one occur. The whole ‘going stay’ course of is extremely irritating and difficult, all to create a stay occasion that’s largely misplaced to time. We are flipping the script on this,” stated Chris Savage, Wistia’s CEO and co-founder. “With Wistia Live, we’re giving our clients a single, highly effective software to create efficient webinars and stay movies with worth that extends nicely past the day of the occasion.”
Wistia Live consists of a number of easy-to-use options that allow customers to:
Create: Produce participating and frictionless webinars and stay occasions that audiences will love from inside the Wistia platform.
Host: Live occasions are robotically recorded and hosted in Wistia, so customers can seamlessly arrange, edit, and share your newly created video content material.
Market: Collect new leads through occasion registration and embed the recordings on the web site to maintain leads coming.
Analyze: Keep observe of webinar efficiency and on-demand video outcomes, all from one place.
According to Drew Franklin, Director of Marketing at HData: “Wistia Live has a lot better management than another stay video platform for entrepreneurs. To have the capability to simply bounce from major speaker to panel to display screen share with major speaker in a couple of clicks… I really feel like I’m operating a well-produced TV present with out the stress.”
Tomorrow, Wistia kicks off Webinarpalooza, a month-long celebration of the webinars powered by Wistia Live marked by one new video streaming each weekday. Webinars will cowl a broad vary of matters, from the severe (Wistia’s annual DEI report) and related (greatest practices for making a profitable webinar; a stay recording of CEO Chris Savage’s “Talking Too Loud” Podcast) to the enjoyable and lighthearted (a Halloween Spooktacular and trivia contests). Full particulars may be discovered right here.
Pricing and AvailabilityWistia Live is offered on new Advanced and Premium plans. Marketers concerned with the Wistia platform and the stay options also can join for a trial account freed from cost for 14 days. More info may be discovered right here.
Wistia Live is only one element of Wistia’s current firm and product progress. To study extra about further firm momentum, you may learn extra on Wistia’s weblog right here.
About WistiaWistia is a whole video advertising and marketing platform that helps groups create, host, and analyze the impression of their movies—multi functional place. Wistia’s mission is to assist each enterprise thrive with video, so the platform is filled with options like video participant customization, built-in accessibility choices, seamless integrations, industry-leading analytics, lead technology instruments, and extra. With instructional assets and world-class assist, Wistia has your again as you degree up your video advertising and marketing technique. Today, over 425,000 entrepreneurs round the world depend on Wistia to drive enterprise progress with video. To study extra, go to wistia.com and observe @wistia throughout all social channels.
Media Contact:Inkhouse (for Wistia)[email protected]
SOURCE Wistia
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