[Lake County, CA – October, 2022] The Lake County Winery Association is thrilled to safe a $440,476 grant from the California Department of Food and Agriculture (CDFA) to help its “When You Think Wine, Think Lake County” initiative. This thrilling new focus goals to agency up the understanding of the bounty of Lake County within the minds of youthful shoppers, and to domesticate their lifelong dedication and help.
Historically, Lake County has been an necessary wine grape rising area and has helped complement the grapes wanted for Napa County wine manufacturing. In current a long time, Lake County wineries have flourished unbiased of Napa County and produce a spread of wines that talk to the county’s distinct volcanic terroir. Further, Lake County wineries are household owned and operated, which supplies a way more personalised expertise for guests and for shoppers. As youthful generations hunt down smaller manufacturing and boutique wineries, genuine experiences, and the power to help household farms, the Lake County Winery Association goals to advertise its 24 wineries as the proper vacation spot for wine tasting weekends and extra.
“This is a good alternative to reveal extra individuals, particularly the youthful technology, to the sturdy rising repute of high quality wines from Lake County,” stated Association Chair Kendall Fults of Fults Family Vineyards. “We’re delighted to share our dedication to our wines, our area, and our livelihoods with youthful guests.” With 9 sub AVAs, Lake County wineries showcase its distinctive soil and excessive elevation within the prime quality, passion-driven wines.
The grant from the California Department of Food and Agriculture (CDFA) is a part of the 2022 Specialty Crop Block Grant Program (SCBGP). This funding will assist help digital, social media, and video advertising and marketing campaigns, in addition to an up to date web site, to assist construct consciousness of, appreciation for, and dedication to Lake County’s choices to Millennials and Gen Zers in San Francisco and Sacramento, with the aim of making lifelong lovers of Lake County. Located simply over 2 hours from each, Lake County provides metropolis residents quiet respite with sweeping vistas, towering Mount Konocti, and expansive Clear Lake alongside huge agricultural acreage.
About the Lake County Winery Association
The Lake County Winery Association promotes the Lake County wine area as a producer of premium, high-elevation wines and a calming journey vacation spot. To be taught extra about Lake County wines go to www.lakecountywineries.org
Acknowledgement of Support
Funding for this “When You Think Wine, Think Lake County” initiative was made doable by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service by grant AM22SCBPCA1133. Its contents are solely the duty of the authors and don’t essentially characterize the official views of the USDA.
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