TheVentureCity’s portfolio firm Pixlee TurnTo, a user-generated content material, scores & opinions, and influencer advertising and marketing platform, has been acquired by Emplifi, a main buyer expertise platform. With the mixed talents post-acquisition, manufacturers could have one platform to amplify the proper message to the proper viewers on the proper channels with elevated authenticity, relatability, and credibility.
This marks TheVentureCity, a international early-stage enterprise fund, investing in product-centric startups throughout the US, Europe and Latam, its second big exit in just over a year, the final one being their portfolio firm Returnly, which was acquired in April 2021 by the fintech Affirm.
Pixlee TurnTo’s modern, customer-powered options give manufacturers the instruments to market to, promote to, and look after shoppers authentically, cost-effectively, and at scale. Emplifi will incorporate Pixlee TurnTo’s capabilities throughout its social advertising and marketing, dwell commerce, and buyer care workflows as a part of its unified CX Cloud platform.
‘’George Eberstadt, Kyle Wong, and Awad Sayeed have been superb founders to work with since we invested in 2017. They are nice visionaries, all the time anticipating what manufacturers want. They have taken benefit of each alternative by their product to make manufacturers extra human, community-oriented, and accessible to everybody. We are certain that with Emplifi this can be a new starting for entrepreneurs across the globe,” states TheVentureCity General Partner Andy Areitio.
”The PixleeTurnTo acquisition is a testomony of how good merchandise all the time carry worth, even in the worst-case situations just like the one each client manufacturers and entrepreneurs are going through at present. Founders on the market, all the time focus in your product, its worth to your clients, and by no means cease gathering suggestions! In instances like the current finest merchandise win!”, says Laura González-Estéfani, Founder and CEO of TheVentureCity.
The assessment economic system
Today greater than ever, shoppers are influenced by like-minded friends by UGC, opinions, and nano-influencers, with 70% contemplating UGC opinions or scores earlier than making a buy.
At the identical time, advertising and marketing and ecommerce departments are stretched with price range and assets. Leveraging UGC presents a cost-effective, environment friendly supply of content material, whereas additionally amplifying the voices of a model’s strongest advocates, its clients. Brands flip to Pixlee TurnTo’s options to simply determine the proper UGC content material, floor highlights from optimistic opinions and determine influencers to encourage and educate their digital audiences whereas delivering deeper engagement, larger conversion charges, and elevated loyalty.
“We couldn’t be extra proud to welcome Pixlee TurnTo to the Emplifi group. By combining our strengths, we can assist manufacturers shut their buyer expertise gaps throughout advertising and marketing, commerce, and care by amplifying genuine buyer voices all through the whole buyer journey,” mentioned Emplifi CEO, Mark Zablan. “People relate to different folks’s experiences. By offering the instruments to leverage user-generated content material, scores and opinions, and influencer advertising and marketing, Emplifi will assist manufacturers construct authenticity and remedy for content material at scale.”
“Today marks an necessary milestone for Pixlee TurnTo, as we formally turn into a part of the Emplifi household,” mentioned Kyle Wong, Chairman and Co-Founder, Pixlee TurnTo. “Our imaginative and prescient has all the time been to allow community-driven manufacturers to create excellent experiences for their clients, and we’re proud to have joined forces with a firm that may allow us to take that imaginative and prescient even additional.”
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