Advantage Club, a number one international worker engagement platform, has not too long ago instated Girish Bindal as their Chief Marketing Officer (CMO). Girish will companion with the management workforce at Advantage Club to chart a complete international advertising and communication method that may assist the corporate’s strategic progress plans and proceed to extend the corporate’s international footprint. In his present capability, he’ll spearhead the worldwide go-to-market features for Advantage Club, which embody built-in campaigns, digital advertising, area and occasion advertising, product advertising, company communications and brand-building operations.
An acclaimed advertising skilled, Girish has in depth expertise spanning over 17 years throughout verticals like model constructing, efficiency advertising, and content material advertising. He brings deep digital advertising, management, and strategic administration experience throughout sectors. He has a confirmed monitor document of scaling companies from zero to hundreds of thousands in India and worldwide markets at startups and high-growth firms. A recipient of quite a few accolades, he was awarded the “Top Content Marketing Practitioners in APAC” by CMS Asia and the “Most Influential Content Marketing Professional” by the World Marketing Congress.
Before becoming a member of Advantage Club, Girish served as the Marketing Leader at RoundGlass, the place he efficiently launched a brand new well-being app for B2C and B2B segments in India and the US. He was accountable for remodeling the advertising group right into a digital-first, customer-centric, and data-driven operate. Previously, Girish led the natural advertising and progress operate wing as the senior director of promoting at Elara Technologies, an actual property expertise platform that owns PropTiger.com and Housing.com.
On his appointment, Girish Bindal mentioned, “I’m delighted at having joined the Advantage Club Family. Since its inception, the group has etched an excellent progress trajectory and clocked a number of milestones. Their exemplary method in the direction of amplifying worker engagement and retention has inadvertently revolutionized your complete worker welfare ecosystem. I’m excited to change into an integral a part of this model and leverage my current capabilities to steer its overarching imaginative and prescient to fruition and emerge as a number one entity in its phase.”
Sourabh Deorah
Sourabh Deorah, the Co-Founder and CEO of Advantage Club, added, “We have managed to carve exuberant progress figures over the past yr. Having progressively emerged as a number one worldwide group with a robust foothold throughout 5 completely different nations, we’re aggressively strategizing to create a stellar management unit. Considering the terrific skillsets and capabilities that Girish brings to the desk, we’re assured that we are going to be taking our advertising and model positioning efforts to the subsequent degree.”
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