Vice President, Creative Marketing & Promotion

Vice President, Creative Marketing & Promotion

WHO WE ARE
 
INSP is likely one of the most profitable media and leisure corporations that you simply’ve in all probability but to listen to of.  Our flagship franchise is the INSP Network, one in every of at the moment’s hottest tv networks.  INSP is ranked within the Top 10 or higher amongst all cable networks in Primetime Rankings – beating out networks like Discovery, History, Bravo, AMC, MTV, and many others.  And we’re GROWING!  At a time when most networks are shedding audiences, INSP simply accomplished our highest rated 12 months ever and our momentum continues.  We are one of many fastest-growing fundamental cable networks – sure, even on this ear of wire chopping.  We are at present obtainable in over 67 million U.S. households, 24 hours a day, via greater than 2,800 cable programs, TELCOs and satellite tv for pc companies like DISH and DIRECTV and on streaming companies like Sling, fuboTV, Phil, Frndly TV, and many others. 
 
Through our Imagicomm Entertainment subsidiary, we additionally produce collection and movies which might be distributed worldwide for a wide range of audiences.  You’ll discover our content material on an increasing array of platforms together with linear channels (e.g. UPtv), subscription and free-on-demand companies reminiscent of Netflix, Peacock, Amazon Prime, Fox Nation, and many others. and in retailers reminiscent of Amazon, Walmart and Barnes & Noble.  We additionally simply launched a FAST Channel, The Cowboy Way, that’s rising quick.
 
We’re additionally a social media powerhouse with thousands and thousands of followers throughout Facebook, Instagram, Twitter, and many others., and a digital content material vacation spot brining in thousands and thousands of web page views a month through our video games, quizzes, blogs and far more.  And Cablefax Magazine simply named INSP it’s Marketing Team of the Year for ’22, so that you’ll be becoming a member of an All-Star staff.
 
 
SUMMARY/POSITION OVERVIEW
The Vice-President, Creative Marketing & Promotion is answerable for the strategic planning and artistic execution for all video advertising and marketing property and content material for the INSP Cable Network (and related digital and social channels), our Imagicomm Distribution arm, and the Cowboy Way Fast Channel.  The place acts because the inventive lead, answerable for the standard or these property, in addition to working to execute consumer movies and shoots wanted by different departments throughout INSP companies.  This position is answerable for main, inspiring, and managing the 12-person Creative Marketing & Promotion staff.
 
We are on the lookout for a passionate staff chief who motivates in addition to being a pleasure to work with.  This position requires a high-level inventive thoughts, who will additional our model evolution and may incorporate the most recent methods and know-how.  This position will take over a passionate, proficient staff producing award-level work and direct our subsequent stage of inventive progress. 
 
 
PRIMARY DUTIES & RESPONSIBILITIES

Responsible for all parts of the creation, pre-production, manufacturing, and post-production of all on-air promotion movies, off channel advertisements, digital/social video content material and different video initiatives created for different departments.
Manage Creative Marketing & Promotion division together with operations, strategic planning, budgeting, and course of improvement.
Management of priorities, workload, workflow, asset administration and personnel problems with Creative Marketing & Promotion division.
Review and critique all work based mostly on targets, budgets and schedules whereas sustaining a excessive stage of high quality in keeping with the community’s model identification.
Identify and purchase assets wanted for correct job operate.
Work with EVP to develop departmental operations and manufacturing budgets.
Present and keep departmental operations and manufacturing budgets.
Work with govt workers and EVP and collaborate with the VP, Creative Design to develop and keep model identification “feel and look” of the INSP community and subsidiaries on air, off channel and throughout digital platforms.
Collaborate with the Design staff to create animation and graphics wants for community on-air promotion and different video initiatives.
Establish and implement inventive insurance policies, procedures and workflow requirements.
Give inventive route to administrators and producers who oversee the execution and implementation of video or audio initiatives.
Consult with inside departments and purchasers for his or her video wants. Oversee the creation and execution of inventive ideas for digital movies, gross sales collateral supplies, sizzle reels, advertising and marketing movies and cross-channel promotion.
Recruit high quality folks and additional develop their abilities and talent and mentor them to encourage high-quality inventive work; promote a staff ambiance that’s conducive to producing wonderful work throughout all inventive disciplines.
Prepare and current inventive ideas to EVP, enterprise heads and govt workers.
Lead and facilitate brainstorming periods with inventive staff to develop advertising and marketing campaigns, on-air promotions, and different assigned inventive initiatives.
Assist the Publicity staff within the manufacturing of satellite tv for pc interviews.
Oversee the budgets, scripting and filming of interviews, promos, customized reads, BTS footage and different content material captured to help the launch and distribution of our Original Series and Movies.
Oversee, handle, keep, and price range all tools assigned to the Creative Marketing & Promotion division.
Negotiate contracts, rent and interact exterior inventive distributors to create video content material to help firm agendas.

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