Specialist street biking web site Road.cc has appointed Jamie Williams to a senior video function, only a few quick months after he joined the group.
Williams, who joined Road.cc as tech author, initially appeared as an everyday on Road.cc’s video channels and scripted movies, serving to him to progress to lead video manufacturing editor.
Also a aggressive racer, each in street and criterium occasions, Williams might be aiming to safe a Cat 1 British Cycling licence in 2023.
Williams says: “Over the previous 12 months, Road.cc has proven spectacular video development with a 16% improve in YouTube subscribers, almost 5 million views and over 285,000 hours spent watching our content material on YouTube alone.
“In my new function I’m very a lot trying ahead to persevering with to drive this momentum while bringing my technical data and a few recent concepts to proceed to present our loyal viewers with the trusted and satisfying content material that they’ve come to anticipate.”
Road.cc specialises in information, advocacy and client recommendation for street cyclists, providing product guides and critiques.
The model, primarily based in Bath, has been increasing with a choice of client biking web sites, together with Off Road.CC and ebiketips.
Road.cc is owned by F-At, a digital publishing firm based 14 years in the past by Future Publishing biking editor Tony Farrelly, and former Cycling Plus artwork editor Dave Atkinson, additionally founding father of What Mountain Bike.
Earlier this 12 months F-At digital introduced a raft of recent hires and strikes throughout its websites.
This included a brand new editor for Off.Road.cc, a brand new cross portfolio patrons information editor, and additional funding in video and online marketing.
Aaron Borrill took up the reins as editor of Off.Road.cc on 1st July, becoming a member of from Future Publishing the place he was tech editor on cyclingnews.com and BikeGood. Mildred Locke took on duty for F-At patrons guides from immediately, 4th July, additionally having labored as a tech author at BikeGood.
As nicely as a brand new editor, Off.Road.cc additionally appointed bike packer, journey bike owner and gravel rider, Suvi Loponen as a tech author. Loponen joined the group having beforehand labored within the e-bike sector of the bike business.
Williams joined the tech group on a everlasting foundation having been a contract reviewer for the positioning since 2019. Liam Cahill might be taking over the brand new function of presenter and content material editor for Road.cc.
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On the business aspect, F-At appointed Matt Treviss as the corporate’s first online marketing supervisor, initially on a component-time foundation.
Harry Cook was appointed to work alongside F-At Digital’s operations director, Oli Pendrey. Cook additionally took cost of DealClincher, F-At’s offers web site.
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