Your B2B viewers is stuffed with avid TV watchers. In the times of linear tv, it was almost inconceivable (and really costly) to focus on them precisely, which meant the TV display screen was just about off-limits for B2B entrepreneurs. Now, Connected TV has entered the scene, with digital roots and third-party information suppliers that permit for precision concentrating on of B2B audiences.
You can now attain them whether or not they’re unwinding after work with actuality tv or streaming their favourite movies on the weekend.
Learn extra by attending “Putting in the Work: Understanding B2B Audiences on Connected TV,” introduced by MNTN.
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About The Author
Cynthia Ramsaran is director of customized content material at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over twenty years of editorial/content material advertising and marketing expertise, Cynthia’s experience spans the advertising and marketing, know-how, finance, manufacturing and gaming industries. She was a author/producer for CNBC.com and produced thought management for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.
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