Best Digital Marketing Courses: A Review of 5 Top Online Courses

Best Digital Marketing Courses: A Review of 5 Top Online Courses

Have you ever heard of digital advertising and marketing earlier than? Of course, you’ve got. It’s one of the booming industries! Companies are scrambling to search out digital advertising and marketing specialists in particular niches, as we are able to’t deny any longer – Online advertising and marketing is the best way to succeed in folks world wide, notably your audience.
If you aren’t precisely acquainted with what digital advertising and marketing is, it’s a sort of advertising and marketing carried out and consumed via our digital units, corresponding to our computer systems, tablets, and telephone screens.
Digital advertising and marketing isn’t nearly on-line posts or e-mail advertising and marketing. There are totally different channels a enterprise wants to focus on in the event that they wish to actually develop its attain. This contains creating video content material, social media methods, SEO, paid on-line ads, and much more.
With the Internet booming and virtually everybody on it day by day, companies should be a part of the bandwagon in the event that they haven’t carried out so, to allow them to beat their rivals and acquire success.
So, how will you get in on digital advertising and marketing to advertise what you are promoting or apply to change into an expert in it?
You’re in all probability conscious of on-line digital advertising and marketing programs. Online digital advertising and marketing programs are actually on the rise, and also you’ve in all probability seen them from on-line ads, too!
You’re in all probability saying, “psh, I can simply publish on-line, and it’ll be good to go! Or I can simply let the instruments deal with it. Businesses gained’t even care if I’ve the expertise or not.”
This just isn’t the case! You might want to discover ways to create acceptable content material that can interact your audience, however earlier than that, additionally, you will have to be taught who your audience is within the first place. Moreover, you may’t simply depart it. Up to instruments since you additionally have to discover ways to use them to your benefit!
As you may see, this business is a troublesome one, and luckily, there are programs made for it so you may be taught to your personal enterprise or when planning to offer such companies to others.
We share the very best you may take proper now, so proceed studying! 

The 5 Best Digital Marketing Courses
Understandably, if you wish to get the very best bang to your buck, identical to buying any services or products, you have to conduct analysis to make sure what you’re entering into is reputable and can make it easier to attain particular person objectives. But with the hundreds of programs accessible, what must you get?
These are the very best digital advertising and marketing programs, well-known for his or her in-depth lectures, instructors, and costs.

Digital Marketing Strategy Bundle: 7 sensible programs in 1!

This is one of the very best digital advertising and marketing programs on the market since you obtain 7 programs in 1. You can come to know just about all the things about digital advertising and marketing and develop what you are promoting via content material advertising and marketing, e-mail advertising and marketing, social media promoting, Google Analytics, and extra.
Here are the net digital advertising and marketing programs: 

Digital Marketing Strategies – Tackles digital advertising and marketing channels
Content Marketing Strategy – Create content material and plans, plus when and the place to publish.
Search Engine Optimization – All concerning the fundamental Search engine marketing instruments and strategizing
Social Media Marketing – All about social media evaluation, market analysis, and the metrics to gather and analyze.
Google Analytics – How to make use of Google Analytics or Google Ads.
Email Marketing – You learn it proper. Email remains to be alive! Don’t skip this, as this teaches you to understand all the things about emails, methods to write them for extra clicks, and make marketing campaign analyses to measure metrics.
Google Ads – By the top of the course, you’ll discover ways to kind efficient campaigns in movement on Google Ads to succeed in new prospects and develop the enterprise just about.

Price: $39.99
Duration: Approximately 15 hours’ price of lectures
As you may see, you may be taught and apply all the things from the course bundle inside a couple of weeks or so, relying in your tempo. And for its worth, you get greater than what you pay for!
Why enroll?
This course is appropriate for everybody. There aren’t any particular necessities by any means, so freshmen will be capable to be a part of. Even those that work as digital entrepreneurs can enhance their expertise by studying issues on this planet of digital advertising and marketing
Moreover, it offers many sensible assignments and duties, permitting you to place your data to the check, together with business specialists and detailed visuals to be taught higher. This is a terrific program for individuals who wish to work as digital entrepreneurs.

Become a Digital Marketer Nanodegree Program

This program is to understand digital advertising and marketing expertise to climb the ladder. You will digest extra about digital advertising and marketing ideas. Big and small enterprise house owners alike will certainly profit from this program, whether or not they’re new to it or not.
But regardless of all these phrases showing intimidating, the digital advertising and marketing course itself is apt for newbies and specialists alike. No digital advertising and marketing experience is crucial to enroll in this course, although college students ought to possess fundamental pc expertise, like navigating the Internet, managing recordsdata, and the use of third-party applications.
This consists of two lectures and 5 electives, that are: 

Digital Marketing Strategy Fundamentals
Marketing Data and Technology through Google Analytics
Social Media Marketing
Search engine marketing
Search Engine Marketing
Digital Advertising (through Google Ads)
Email Marketing

All components of these on-line advertising and marketing programs have acquired stellar suggestions from enrollees who share they discovered all the things needed to start making use of for jobs as digital advertising and marketing specialists. Thanks to tackling the totally different elements of digital advertising and marketing, corresponding to social media platforms, SEO, e-mail advertising and marketing, advertising and marketing analytics, and extra, may help you uncover your area of interest to know the place to specialize as you pitch your self to firms.
Price: $1,017 for 3-month entry
Duration: 3 months (estimate) 
Why enroll? 
This is enjoyable, all-inclusive, and with a versatile studying program, so you may tailor a studying plan suited to your schedule. Not solely are you able to research by yourself schedule, however you’ll be taught from specialists and obtain technical mentor help all through the course, so all of your questions are answered.
Besides this, you’ve got an opportunity to deal with real-world tasks to place your expertise to the check and obtain suggestions from stated business specialists. Many earlier professionals have gone from being complete freshmen to being geared up with digital advertising and marketing expertise and instruments to kickstart a digital advertising and marketing profession. 

Search engine marketing – Strategy 2023. How to rank your web site #1 in Google?

This is a unbelievable firm with insightful applications, together with this Search engine marketing Strategy coaching! By the top of this system, you’ll know methods to construct your individual methods to advertise web sites and obtain excessive ranks on SERPs.
Moreover, you’ll grasp all the things about Search engine marketing and on-line digital advertising and marketing ideas to perform such objectives, corresponding to methods to construct hyperlinks, analyze website site visitors, and make the most of analytical instruments.
Learn from a digital advertising and marketing skilled with over a decade of expertise in on-line advertising and marketing. Learners can have priceless supplies made to hone one’s Search engine marketing digital advertising and marketing expertise.
Besides the easy-to-understand program for freshmen and Search engine marketing specialists alike, you can be given a certificates upon completion, in addition to a free copy of a chapter within the teacher’s e book entitled “Cutting-Edge Digital Marketing.”
The coaching is split into seven sections with a number of lectures you’ll be taught from. It tackles all the things to find about Search engine marketing technique up till branding and social media. There will probably be 4 areas to deal with, that are:

 The Basics of Search engine marketing Strategy – Before delving deeper into the 4 areas of Search engine marketing technique, this primary part will deal with the fundamentals of Search engine marketing, the way it works, and its significance in companies.
 Level 1: Website and Content – After the basics, the following matter to be tackled is the primary stage, which is all about your web site and content material. You will study instruments, cellular advertising and marketing, methods to analyze website site visitors, and creating posts with a content material plan.
 Level 2: Keywords – The second half will probably be extra about key phrases, corresponding to methods to do key phrase analysis, inside optimization, and monitoring your rating.
 Level 3: Link-Building – The third half focuses on the significance of constructing hyperlinks and evaluation, in addition to how one can enhance it and how one can select the appropriate ones so as to add to your posts.
 Level 4: UX, Brand, and Social – And lastly, the fourth stage will share what you have to find out about social media, branding, and behavioral components that have an effect on your website’s rating on serps.

You may also avail of a bonus lecture and extra supplies supplied to reply any questions you could have after finishing the whole program.
Price: $39.99
Duration: The lectures are estimated 4 hours lengthy
Why enroll?
This is one of probably the most reasonably priced on-line programs that price lower than $40. You are granted full lifetime entry or a money-back assure. 
Besides this, studying extra about Search engine marketing methods will make it easier to go additional in your profession, with many profession choices to select from, corresponding to changing into an Search engine marketing specialist, entrepreneur, or digital marketer. You will obtain a ton of details about Search engine marketing so you may start along with your first real-world tasks upon ending this system.

Facebook Marketing 2023. Promote Your Business on Facebook! 

Digital advertising and marketing can be about social media promoting. Facebook is one of the essential areas to prioritize when increasing your model.
This mastery goes into the Facebook digital advertising and marketing and adverts course, which is suited to newbies {and professional} learners alike. It will contribute to learners turning into Facebook specialists and creating relationships with new related audiences whereas lowering bills.
Furthermore, this social media advertising and marketing course will practice and hone your comprehension of Facebook Marketing, from utilizing Facebook Ads down to learn from the superior options of Facebook Business Manager.
There aren’t any necessities to affix apart from having your individual Facebook account.
Topics lined on this course: 

 The fundamentals of Facebook and Facebook Ads Manager
 Facebook campaigns and Facebook Pixel options
 Study methods to kind and make the most of the gross sales funnel for profitable conversion
 How to mass publish quick to different platforms to avoid wasting effort and time
 Optimize Facebook adverts for elevated conversions with out overspending. Design and make the most of every kind of Facebook adverts
 How to develop your Facebook web page along with your ads and copywriting, capturing up your viewers depend
 How to place up your individual Facebook Ad company

All of these lectures will make it easier to along with your expertise and profession alternatives, with some with the ability to begin their very own enterprise centered on social media advertising and marketing! While complete freshmen might have to make a bit of effort to know, it is going to be clean crusing and tremendous to catch up after the primary few periods.
Price: $89.99
Duration: 76 lectures which are about 11-13 hours in complete size
Why enroll? 
You have lifetime entry to an skilled trainer who’s there to reply all questions. The classes launched are all authentic and examined, with a lot element and thought put into each lecture to make sure learners will perceive how Facebook Marketing works regardless of their stage.
For small enterprise house owners who handle their very own accounts and for internet marketing managers to check social media advertising and marketing methods for social media it’s a no brainer.

Thinkful Digital Marketing Bootcamp

Expand your understanding or begin changing into a digital marketer correctly right here. It’s a self-paced and versatile system the place you’ve got each stay and recorded video mentor periods, supplying you with the steadiness of unbiased research with help from advertising and marketing specialists.
While the worth tag of this boot camp is a bit excessive upfront, it’s positively price it with all of the learnings and profession alternatives you may obtain out of it. They also have a deferred tuition plan the place you may start making funds as soon as your wage is over $40,000 yearly. Moreover, if you happen to aren’t employed inside half a 12 months and qualify for his or her Tuition Refund Guarantee, the mortgage is forgiven.
The curriculum has 10 sections:

       Digital Marketing Landscape: The fundamentals of advertising and marketing and the way it utterly modified the digital world, together with acceptable digital advertising and marketing strategies.
       Campaigns: In this part, you’ll be taught extra about methods to design a novel messaging you’ll implement as you create your content material and campaigns. You may also study methods to develop good objectives distinctive to what you wish to obtain in what you are promoting.
      Customer Insights: Learn extra about methods to outline and determine who your audiences are and design superb content material that can certainly result in additional engagement and clicks.
       Brand: This part discusses methods to assemble a cohesive voice by creating constant written content material and design parts that match your on-line enterprise and the message to convey.
      Content Marketing: This is all concerning the issues you’ll publish on what you are promoting web sites, social media, and wherever on-line. For starters, it explains the potential platforms to be on the place you may construct your buyer base based mostly in your goal market. It will then focus on how one can vogue posts and different content material varieties that can compel people to study what you are promoting and choices.
      Email Marketing: Write emails that stand out and are worthy of extra clicks. It additionally discusses the vitality of e-mail advertising and marketing, which comes from hooking your viewers.
      Social Media Marketing: This is the place you be taught the methods digital entrepreneurs deal with social media accounts to attain much more followers on their on-line enterprise. Not solely will it deal with what variety of social media platforms can be found, however the platforms which are truly related based mostly in your audience, probably the most appropriate content material codecs to publish, and methods to design it in methods that can certainly acquire traction.
      Search Engine Marketing: This focuses extra on serps and the way your web site or one other on-line platform can rank first on SERPs.
      Analytics: How to gather and analyze related information and methods to report it to everybody within the enterprise. Analytics may also present you methods to tweak your present marketing campaign to enhance outcomes additional.
       Portfolio: Start a profession as a digital marketer with this remaining part, the place you may be taught to construct a portfolio and obtain 1-on-1 mentorship with an skilled within the discipline.

As you discover, it has all the things essential to study digital advertising and marketing, protecting all bases with authentic and detailed classes. To start with, it’s nice for freshmen because it contains the digital advertising and marketing fundamentals earlier than heading to the specifics. Moreover, the ultimate half will probably be about launching a budding profession as a future digital marketer, with a bit on methods to construct your portfolio.
Price: $4,900 with the choice of deferred tuition
Duration: Approximately 3 months 
Why enroll on this course?
This Bootcamp could be very fashionable and has gained wonderful critiques from earlier learners who’ve gotten digital advertising and marketing job provides and have accelerated of their skilled path due to digital advertising and marketing programs like this.
Moreover, the pliability in each the way you be taught and the tutoring payment is a big plus, so you may decide to start now with out having to fret about funds or adjusting your schedule to stay courses. Learners may also be capable to be matched with a private mentor for a 1-on-1 mentorship. Such mentorships may help along with your possibilities of receiving job interviews and provides whereas engaged on digital advertising and marketing expertise. The mentorship might be carried out via video calls or consultations, sharing recommendations on beginning and constructing a profession, in addition to receiving any critiques or suggestions from mock interviews.
Selecting a Digital Marketing Course
Now that you’ve got an concept concerning the digital advertising and marketing programs, it’s time to slender these selections all the way down to probably the most appropriate program for you. With a whole bunch to hundreds of programs, it might be difficult to know which fits you.
With that stated, listed below are tricks to comply with and components to assessment when selecting the very best digital advertising and marketing course: 


Note that you’re investing many sources in your self to know all about on-line digital advertising and marketing.
As such, be sure that the course you propose to enroll in is validated and endorsed by true digital advertising and marketing professionals who possess severe data within the business.
Moreover, double-check the knowledge on the net programs’ platform or instructors’ web sites, validating their identities, {qualifications}, and expertise. It will guarantee that you’re getting data from actual specialists on digital advertising and marketing. Unfortunately, there are a couple of digital advertising and marketing programs that don’t train you something you don’t know but, so that you waste all of your time, power, and financial savings! 

Trustworthiness and Authority

Before paying for an entire digital advertising and marketing course, confirm all the data and ensure you are snug with what’s specified by entrance of the display. You wouldn’t wish to waste your time studying from somebody who doesn’t possess the suitable {qualifications} to show you. You wish to enroll in on-line advertising and marketing programs made and taught by digital advertising and marketing professionals!
You can confirm the teacher’s credibility and course legitimacy with varied strategies. The very first thing you need to do is to lookup the creator’s id to be taught extra about who designed the net programs. Check that particular person’s background and course historical past to see if it was established by a person or agency. Moreover, analysis for any references of stated skilled and their standing within the digital advertising and marketing business.
When researching digital advertising and marketing course suppliers, these with good stature are those to give attention to, notably people and firms who’ve created and accomplished campaigns for his or her earlier purchasers efficiently.

Check the Curriculum

When researching the accessible digital advertising and marketing programs to enroll in, you’ll come throughout the curriculum and subjects to be mentioned all through this system. As you achieve this, put together a listing of expectations out of your chosen course and crossmatch your expectations with what will probably be taught throughout this system.
This will assist be sure that the course content material is expounded to those you’d prefer to be taught from. Moreover, examine the outcomes and the place you’ll stand after course completion. If you’re a newbie, all the time choose a course that first has a lesson for freshmen, so it will get simpler to catch up as you full every lecture and project. Or higher but, discover programs which are designed to your particular talent stage so that you gained’t really feel underqualified or overqualified.

All Modules Included

Speaking of curriculum, examine if high digital advertising and marketing programs present all of the present classes. They ought to deal with at present’s digital advertising and marketing developments and never from previous months or years! For occasion, if you’d like superior Search engine marketing digital advertising and marketing coaching, it ought to have probably the most superior techniques and never outdated concepts.
We emphasize this for different digital advertising and marketing elements like social media advertising and marketing, cellular advertising and marketing, e-mail advertising and marketing technique, content material advertising and marketing, and so on.
After all, why pay for one thing that can train you issues that you simply gained’t be capable to use in the long term? In this fast-paced world the place the Internet is king, digital entrepreneurs have to consistently catch up and study brand-new strategies and developments for increased possibilities of profitable campaigns. And with profitable campaigns comes extra work alternatives.

What are the Requirements? 

Before enrolling in a digital advertising and marketing course, determine if there are any necessities, together with the assignments or tasks to submit all through the course. It’s additionally price checking the size of each lecture and the estimated period of course completion.
Doing so lessens the chance of not with the ability to full the course and failing it, which prices money and time. Besides itemizing your expectations, uncover what is anticipated of you from the course.
For instance, if you happen to work full-time and this system will have an effect on your work schedule, contemplate adjusting your schedule or becoming a member of if you end up freer.

About Digital Marketing Certification vs. Certificates

Any greatest digital advertising and marketing course for you have to present proof of course completion. There are faux on-line programs with none certification, leading to a waste of sources.
You can weed out fakes in the event that they price much less in comparison with these providing digital advertising and marketing certification. But don’t select a program solely of its providing; all the time conduct a background examine to make sure you avail a unbelievable course!
Furthermore, determine if you’ll get certifications or certificates. Certifications are priceless credentials earned or achieved after passing this system and the ultimate examination testing your data from this system. Certificates are normally completion paperwork anybody acquires with out value determinations.
As you may assume, you’ll need one thing that gives certifications over certificates, as this will probably be what firms desire extra. 

Potential Career (*5*) or Internships

It’s a vital issue to contemplate. After all, you’re doubtless availing a digital advertising and marketing course so you may widen your skilled alternatives and change into a digital advertising and marketing specialist.
Search for instructors providing a digital advertising and marketing specialist course to attain provides for on-line advertising and marketing positions.


Duration ties again to itemizing your expectations of the very best digital advertising and marketing programs on-line. Review the course period and the quantity of hours of enter acquired.
How usually will the programs be distributed all through the week, and can there be weekend periods? Moreover, will there be follow periods, and the way lengthy will these take?
Check the course to reply all of your questions, choosing a course that matches your schedule with out being too overwhelming. 

Tuition Fees: Paid vs. Free Course

The general price is one other crucial issue to contemplate. While this shouldn’t be the highest precedence, you need to all the time ensure you select on-line programs with a great bang to your buck and one thing suited to your finances.
It’s really helpful to take a course with a one-time buy for lifetime entry with out added prices. These have longer-term monetary benefits, particularly since you may all the time return to this system to recall your data.
While you may attempt free digital advertising and marketing coaching, conduct additional analysis on them. These on-line digital advertising and marketing programs may appear profitable, however they gained’t provide the related classes, thus losing your sources. A free course might have you ever assume you’re saving, however that is doubtless not the case.
You may look right into a free digital advertising and marketing course if the platform supplied a trial interval.

Check for Feedback and Reviews

One solution to uncover an teacher or firm’s popularity on-line is thru critiques from earlier learners of their programs.
While you may seek for suggestions from earlier learners on the course platform itself, social media, and third-party assessment websites, examine when you have colleagues who’ve taken on the identical course you’re planning to get.
Discuss with household, buddies, and colleagues if they’ve any suggestions. You might obtain nice recommendation from trusted sources. Investigate earlier college students’ work histories, checking to see if this system and digital advertising and marketing specialist led them to their present jobs.
If no person in your community has taken digital advertising and marketing programs, head to the Internet! Social media has many communities you may partake in to search out critiques and ask for options. Some bloggers and vloggers speak about digital advertising and marketing programs they’ve taken. Always conduct a complete examination of this system earlier than enrolling in it. After all, there’s nothing extra actual in comparison with critiques from individuals who truly enrolled in it! 

Any Tools or Freebies?

Digital advertising and marketing programs would possibly provide extra than simply lectures and certification. They might also provide different instruments and freebies, corresponding to eBooks, premium software program subscriptions, mentorship, and extra! All these instruments and freebies have to be to your profession and digital advertising and marketing coaching.
Vital Things You Will Know from Online Marketing Courses
So, we tackled a glimpse of the very best programs and what they entail. That stated, it’s important to be extra particular on the belongings you’ll be taking in:

Video Marketing

Video advertising and marketing has been confirmed as an efficient variety of on-line advertising and marketing. After all, would you relatively learn a complete block of plain, boring textual content or watch movies about sure services and products you may avail of?
It’s one of the digital advertising and marketing disciplines you need to be taught, and this will probably be extra about how one can create your individual movies. Don’t fear, it’s truly pretty easy, and also you gained’t have to be the following cinematographer to direct partaking movies!

Content Marketing

Content advertising and marketing refers to creating content material advertising and marketing methods, high-quality and Search engine marketing-friendly content material, and discovering out methods to analyze the result of your posts for future campaigns.
The factor is, it’s going to make issues more difficult, as content material can take varied kinds, from movies to infographics. That is why it’s price taking a sophisticated content material advertising and marketing course after.

Digital Marketing Analytics

Digital analytics will all the time be central to any technique. Web analytics can enhance companies’ data-driven decision-making expertise.
Companies can have a ton of net analytics to trace, and any digital marketer ought to perceive methods to acquire and make the most of such information to their benefit.
This matter can vary from metrics below SEO down to look engine advertising and marketing.

Email Marketing

Email advertising and marketing remains to be alive! Numerous research show e-mail remains to be popularly used for promotions and communications, with firms benefiting from on-line advertising and marketing.

Other Soft Marketing Skills

The greatest digital advertising and marketing programs gained’t solely consider the “onerous” expertise, however they help in honing mushy expertise too. Soft expertise are equally essential if you wish to get a job and thrive with colleagues.
Learning to be curious, versatile, all the time considering of the longer term, and forward-thinking may help with decision-making. All these are half of having a novel character important in on-line advertising and marketing.
Digital advertising and marketing programs would have instructors that hone each onerous and mushy expertise essential to survive and thrive within the business. They will present their help and supply suggestions on each your assignments and the way you dealt with them. Moreover, they are going to train you to change into tech-savvy and methods to navigate acceptable instruments to make your work simpler in on-line advertising and marketing.
Other than what you’ll be taught from on-line advertising and marketing programs, listed below are the advantages you may reap:

You can discover increasingly firms opening positions associated to digital advertising and marketing, and it’s predicted that there will probably be an alarming rise in digital jobs within the close to future. It’s greatest to advance your profession by learning all about it now for a head begin.
Digital advertising and marketing doesn’t require any stipulations and is useful for freshmen and keen people who can not enter graduate faculty because of time or monetary constraints. The digital advertising and marketing world offers quite a few possibilities to start your skilled journey with out spending too many sources.
These programs are extremely versatile, with many providing self-learning methods. Learn by yourself time and make it work along with your schedule, not the opposite means round. You normally gained’t even have to go to campus to be taught; you simply want quick Internet and your pc to check and go this system!
If you might be already working as a digital advertising and marketing specialist, programs like these can deepen your data. It is perhaps useful if you happen to’re making use of for a promotion to make sure what you are promoting continues to remain aggressive.
You don’t have to be caught with the present job you’re at, whether or not it’s associated to the digital advertising and marketing business or not. You can discover your choices additional and follow one thing aside from the fundamental advertising and marketing specialist. Moreover, you may develop your alternatives and work for high firms which are in excessive want of those that have mastered digital advertising and marketing expertise. We’re speaking concerning the high weapons like Amazon, Twitter, Google, and different promising startups. You gained’t run out of employment prospects.
Not solely is the digital advertising and marketing discipline rising, however so are the beginning wage packages! Beginners and masters of the subject can obtain high-end salaries, compensating for the sources used to check programs.
If you might be in search of freedom and suppleness along with your profession, then digital advertising and marketing is the appropriate place to start out. You can have extra versatile work timings and the chance to work remotely, whether or not with an organization or freelancing for quite a few purchasers. Get to work wherever at any time, so long as you’ve got your laptop computer and a great Internet connection.
Get to reinforce your creativity and different expertise which you could put to good use in your job and in your day by day life-style. 

Wrapping It Up
There are quite a few advantages to reap if you select to enroll in a digital advertising and marketing course. Not solely will you be capable to widen your understanding of methods to construct and develop profitable on-line advertising and marketing campaigns, but in addition you should have extra choices.
Where can you start? It begins with that child step ahead, and that’s to committing to the primary lesson and going from there.
After that, you’ll thank your self for making this little step towards the longer term. Check out any of these greatest digital advertising and marketing programs!

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About the Author: Amanda