Share Tweet Share Electronic mailMedium Rare took dwelling seven trophies final Friday at the International Content Marketing Awards within the UK.Among the company’s wins was the Grand Prix award for Large Agency of the Year.Hosted by the Content Marketing Association, the 2022 awards noticed a document variety of entries submitted from businesses across the globe. The awards have been judged by 130 eminent content material advertising and marketing specialists, who chosen winners from 32 classes.The wins continued a scorching streak for the content material company, which just lately picked up the Agency of the Year award at the Real Media Awards.Nick Smith, Medium Rare Content Agency’s managing director, mentioned: “To take dwelling seven awards at this world ceremony, together with the Grand Prix for Large Agency of the Year, is an outstanding achievement for an Australia-based company.“It’s additionally terrific to see particular person class wins for purchasers like Qantas, Coles, Officeworks and Australian Seniors and is testomony to the great work our groups do each day.”Medium Rare’s full record of wins included:GRAND PRIX: Best Large Agency – Medium Rare Content AgencyGOLD: Best Annual Always-On Content Strategy – ColesGOLD: Best Travel – QantasSILVER: Best Use of Monetised Content – QantasBRONZE: Best Use of Branded Podcast – Life’s BoomingBRONZE: Best Use of search engine marketing – Officeworks NoteworthyBRONZE: Designer of the Year – Tony RiceThe company additionally had 4 shortlistings:Best Membership – Company DirectorBest Consumer – David Jones – Wonderworld & Officeworks – NoteworthyBest Annual Always On Content Strategy – QantasEarlier this yr, News Corp Australia has introduced it had elevated its funding in Medium Rare Content Agency, buying 20 per cent of the business content material enterprise it didn’t beforehand personal.Michael Miller, News Corp Australasia govt chairman, mentioned: “From the day we launched Medium Rare as a three way partnership with founders Gerry Reynolds and Sally Wright in 2014 we’ve had excessive aspirations for the enterprise and confidence within the development of the business content material class. Gerry, Sally, and the Medium Rare group have exceeded these ambitions.”See additionally: News Corp Australia will increase funding in Medium Rare content material company
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