WILLIAMSBURG — Visit Williamsburg, the official vacation spot advertising group for Williamsburg, Yorktown, and Jamestown, is celebrating after receiving a number of awards honoring the perfect in vacation spot advertising for its “Life. At Your Pace.” marketing campaign, together with recognition from readers of two prestigious journey publications.
Visit Williamsburg received three awards from the Richmond chapter of the Public Relations Society of America (PRSA), three awards from the Hospitality Sales and Marketing Association International (HSMAI), 4 awards from “Travel Weekly,” and was named as a prime journey vacation spot from readers of “Travel + Leisure,” and “ConferenceSouth” magazines, based on a press launch.
“While we’re thrilled that our advertising efforts have been acknowledged, the actual reward comes from seeing our campaigns translate into elevated in a single day visitation,” stated Victoria Cimino, CEO of Visit Williamsburg. “It is an honor that Visit Williamsburg has obtained such excessive recognition, not solely from journey trade professionals, however from guests to the vacation spot as nicely.”
Richmond PRSA Awards
Visit Williamsburg’s built-in advertising marketing campaign, “Life. At Your Pace.” received a Commonwealth Award of Merit from the Richmond PRSA chapter in the Reputation and Brand Marketing class. It additionally obtained three extra PRSA Awards: the Capital Award of Merit for its weblog, “The WilliamsBLOG”; the Influencer Marketing Capital Award of Excellence; and the Capital Award of Merit for its “Bon Appetit” content material partnership.
This marks the second 12 months in a row that Visit Williamsburg received in every of those classes, it famous.
HSMAI Adrian Awards
Visit Williamsburg’s “Life. At Your Pace.” marketing campaign additionally received three bronze HSMAI Adrian Awards honoring excellence in journey advertising in the Advertising-Television, (*10*) Campaign-Content Marketing, and Digital-Social Media Campaign classes.
This is the second consecutive 12 months that the marketing campaign has obtained recognition from the affiliation. Winners shall be honored on the annual Adrian Awards celebration in Los Angeles in February.
“Travel Weekly” Magellan Awards
Visit Williamsburg received 4 “Travel Weekly” Magellan Awards honoring the perfect in journey. It received two gold awards, the primary in the weblog class for “The WilliamsBLOG,” and the second in the tv industrial class for the “Life. At Your Pace.” marketing campaign, and two silver awards for “Life. At Your Pace.” in the social media and promoting/advertising marketing campaign classes.
Visit Williamsburg famous that is the second consecutive 12 months it obtained Magellan Awards from “Travel Weekly.”
“Travel + Leisure” World’s Best Awards
“Travel + Leisure” journal readers named Williamsburg #12 on its checklist of the 15 Best Cities in the United States in its “World’s Best Awards 2022” readers’ survey, ranking Williamsburg an 82.28 out of a potential 100 primarily based on its sights and landmarks, tradition, delicacies, friendliness, procuring, and general worth. Visit Williamsburg has been named one of many 15 finest cities in the United States since 2017.
“ConferenceSouth” 2022 Readers’ Choice Awards
For the third time, Visit Williamsburg obtained a 2022 Readers’ Choice Award from “ConferenceSouth,” the nationwide multimedia useful resource for planning occasions in the South. It was one in all solely 28 winners in the Commonwealth of Virginia and Washington, D.C.
For extra info on Visit Williamsburg, go to visitwilliamsburg.com.
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