Impact of internet celebrities’ short videos on audiences’ visit intentions: Is beauty power?
Albert N, Ambroise L, Valette-Florence P (2017) Consumer, model, celeb: Which congruency produces efficient celeb endorsements? J Bus Res 81:96–106Article Google Scholar Argyris YA, Muqaddam A, Miller S (2021) The results of the visible presentation of an Influencer’s Extroversion on…
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Marketing class receives visit from former student – The Hawkeye
Former student Cheyenne Weaver visited professor Joyce Zhou’s advertising and marketing class on Tuesday to offer recommendation for an upcoming venture and discuss how the class impacted her Weaver took Zhou’s advertising and marketing conduct examine class two years…
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Visit Williamsburg Secures 10 Awards in 2022
WILLIAMSBURG — Visit Williamsburg, the official vacation spot advertising group for Williamsburg, Yorktown, and Jamestown, is celebrating after receiving a number of awards honoring the perfect in vacation spot advertising for its At Your marketing campaign, together with recognition…
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